In the case of Banca Intesa, brand awareness and recognition have long been achieved, while our goal at any given moment is maintaining an honest and almost personable relationship with the client, which is based on trust and values that we nurture over the long term.
Transparency, equality, respect for every individual, exceptionality, responsibility… these are the values that guide us every day in striving to achieve individual goals and undertake tasks and work obligations, because we believe that clients and the public are capable of recognising the authenticity of a brand, but also of separating mere narrative from reality.
Ultimately, the purpose of the existence of our values, and of placing them high on the bar of our priorities, is our aspiration to create added value for our clients and to approach our own goal, which is to improve the quality of their lives, as well as helping them achieve their personal and professional plans.
Ultimately, the purpose of the existence of our values, and of placing them high on the bar of our priorities, is our aspiration to create added value for our clients and to approach our own goal, which is to improve the quality of their lives, as well as helping them achieve their personal and professional plans.
In our case, what is promoted and seen reflects what we essentially are: a company with a large majority of female employees
If we support female entrepreneurship in our public appearances and in promoting financial instruments, and if we participate in campaigns that promote gender equality, then it is completely natural for us to nurture that same kind of spirit internally. In our case, what is promoted and seen reflects what we essentially are: a company with a large majority of female employees, with numerous internal CSR projects that are not communicated to the general public, and which serve us in being better both for ourselves and our clients.
Over the past two years, our parent group also recognised the advantages of the human resources gender structure at our bank and accordingly launched the Women 4 Future project at the level of the group, which aims to increase the number of women working at other banks in the group, particularly in management positions. A platform was developed in such a way that as many female colleagues as possible are encouraged to think beyond the framework of their gender and stage of life, to nurture their ambitions, improve their leadership skills and help one another through exchanges of experience and knowledge.