Sitemap

Sandra Lazarević, Banca Intesa, Head of PR and Marketing Communications

Better for Ourselves and Clients

In the case of Banca Intesa, brand awareness and recognition have long been achieved, while our goal at any given moment is maintaining an honest and almost personable relationship with the client, which is based on trust and values that we nurture over the long term.

Transparency, equality, respect for every individual, exceptionality, responsibility… these are the values that guide us every day in striving to achieve individual goals and undertake tasks and work obligations, because we believe that clients and the public are capable of recognising the authenticity of a brand, but also of separating mere narrative from reality.

Ultimately, the purpose of the existence of our values, and of placing them high on the bar of our priorities, is our aspiration to create added value for our clients and to approach our own goal, which is to improve the quality of their lives, as well as helping them achieve their personal and professional plans.

Ultimately, the purpose of the existence of our values, and of placing them high on the bar of our priorities, is our aspiration to create added value for our clients and to approach our own goal, which is to improve the quality of their lives, as well as helping them achieve their personal and professional plans.

In our case, what is promoted and seen reflects what we essentially are: a company with a large majority of female employees

If we support female entrepreneurship in our public appearances and in promoting financial instruments, and if we participate in campaigns that promote gender equality, then it is completely natural for us to nurture that same kind of spirit internally. In our case, what is promoted and seen reflects what we essentially are: a company with a large majority of female employees, with numerous internal CSR projects that are not communicated to the general public, and which serve us in being better both for ourselves and our clients.

Over the past two years, our parent group also recognised the advantages of the human resources gender structure at our bank and accordingly launched the Women 4 Future project at the level of the group, which aims to increase the number of women working at other banks in the group, particularly in management positions. A platform was developed in such a way that as many female colleagues as possible are encouraged to think beyond the framework of their gender and stage of life, to nurture their ambitions, improve their leadership skills and help one another through exchanges of experience and knowledge.

Prof. Dr. Ioanna Batsialou, Director and Owner of Ioanna Regen Polyclinic

Sun YES, Ageing NO

Despite the common belief that medical aesthetic treatments are only performed in winter, our need for care is much greater during the summer, says...

Peter Novak, Managing Director at Kolektor Etra

Transformers for the Most Demanding Consumers

Ljubljana-based Kolektor Etra has a tradition of producing power transformers that dates back over 90 years. It is present with its products in more...

Danijela Bojović, Project and Real Estate Manager, Napred

Napred: Synonymous with Progress

Over the past 75 years, Belgrade-based company Napred has established a formidable presence in 10 countries across three continents. This company has consistently emerged...

Djordje Djokic, Senior Partner, Djokic + Partners

Building a Brand Through Quality

Djokic + Partners is considered one of the top law firms in the banking and financial sectors due to its profound understanding of business...

Andrej Plenković Re-Elected as HDZ Leader with Overwhelming Majority

Andrej Plenković has secured another term as the leader of the Croatian Democratic Union (HDZ), winning 84,786 votes in...

Serbia and Egypt Sign Landmark Free Trade Agreement

In a significant move to bolster economic ties, Serbia and Egypt have signed a Free Trade Agreement along with...

United States Adds $18 Million In New Funds To Development Partnership With Serbia

Today, the United States Government, through the United States Agency for International Development (USAID), announced an additional $18 million...

Montenegro Nominated for Europe’s Most Desirable Destination Award

Montenegro has been nominated for the prestigious title of Europe's most desirable destination in the Wanderlust Reader Travel Awards...

The International “Aleksandar Tišma” Literary Award ceremoniously presented to French writer Cécile Wajsbrot

The third International “Aleksandar Tišma” Literary Award was ceremoniously presented to French writer Cécile Wajsbrot on June 24, 2024,...