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Branka Radojičić, HR Director, Dr. Oetker Srbija

We Demonstrate the Strength of Female Leadershipe

The first association with Dr. Oetker is the slogan “Quality is the best recipe”, which now has a complementary addition in “Creating a taste of home”. When we talk about quality, that’s something we comprehend in a very all-encompassing way.

We put a lot into product quality, in order to provide our consumers with top products, but quality means much more for us. The quality and ratio between work and leisure time are values that we nurture actively.

It is important to us that employees are able to equally devote themselves to other aspects of their lives, because it’s only with a balanced approach that they can also contribute their maximum at work. We pay great attention to the quality of interpersonal relationships and strive to have communication that’s as open as possible, for employees to be informed about strategies and results, for them to participate actively in implementing the vision and view the company’s successes as their own.

The quality and ratio between work and leisure time are values that we nurture actively

We try to celebrate successes loudly, to praise excellent projects and special efforts, but also to accept and discuss mistakes in order to learn better from them. We are now striving intensively, through our project to transform the organisational culture, towards an environment in which everyone feels welcome to say what they think and to propose different and more innovative solutions.

I’m particularly proud that the ratio of women to men in our top management structure favours women significantly, and that demonstrates the strength and quality of female leadership. We have no need to discuss equal gender representation goals in management because we are really living that gender balance. As women, we lead many life processes and have roles that can only contribute to leadership.

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