Bojana Kuzmanović, Sales & Marketing Director, Gorski Hotel & Spa

Mountain Gem

Hotel Gorski, located close to the ski slopes in the tourist centre of Kopaonik Mountain, sets new standards for mountain tourism. It has luxury rooms and apartments, the most modern SPA centre, indoor and outdoor swimming pools and many other wellness facilities

Testifying to the level of satisfaction among guests is the fact that a large number of them wanted to book accommodation for the next winter season during their winter stay last season. As for the summer, during June and July we were completely full, notes a proud Ms Bojana Kuzmanović, speaking to CorD.

Gorski Hotel & Spa is a real refreshing change, with new energy, a new and fantastic facility, in an exclusive location on Kopaonik. How do you different from other hotels?

Apart from that which you mentioned, I must point out that the hotel was built according to the highest aesthetic and architectural standards. The entire space is rich in natural light, which make the exclusive design shine even more. Our rooms are the largest on Kopaonik, and some of the most luxurious apartments also have balconies with unreal views of the national park.

We offer guests a full service – a children’s playroom, board game room, parking and garage facilities, a spa centre with an outdoor pool that has a constant water temperature of 35 degrees, hidden from the eyes of passers-by, a terrace with views of the peaks, an innovative menu with the finest ingredients.

Behind all the successes are the professionalism, dedication and love for the job that we share

During winter the entire skiing experience is incredibly easy and the best ever, because – in addition to heading straight from the hotel onto the slopes – you can buy a ski pass at the hotel’s reception, and our ski resort has the most modern dryers, lockers and ski equipment that can rival Europe’s leading ski resorts.

In addition to all of the aforementioned, within the scope of Hotel Gorski there is also a congress centre, which I can claim with certainty has shifted the boundaries of everything seen so far in the MICE aspect on Kopaonik.

The congress centre exudes sophistication, and consists of a multifunctional hall covering 470m2 and equipped with the latest generation technology. It has partition walls that are soundproof, so we can divide it into two smaller halls with up to 250 seats. Three more halls are also available, one of which has its own terrace. The spacious lobby, with a bar and satellite kitchen, enables the organising of service and socialising before or after an event.

In short – we have everything that is expected of a new, modern and exclusive hotel in a destination such as Kopaonik.

Your first independent, winter season is behind you. What were your impressions and those of the guests?

We welcomed the first independent ski opening with capacities completely filled, and this trend continued throughout the entire season. The winter months brought us more success than projected, with us we often lacking some rooms. We exceeded expectations, and the best evidence for that is the fact that a large number of guests wanted to make reservations for the next winter season during their stay. I believe that best reflects what their impressions were like, which can also be seen in the reviews we receive on online platforms.


Your guests are attracted the most by your unique Spa & Wellness Centre, with its outdoor pool that has a constant water temperature of 35 degrees. What kind of treatments do you offer? Do you have everything for complete relaxation?

That’s right, the spa is a favourite among guests, especially because of the outdoor pool that operates throughout the entire year. Apart from that, the offer includes a large number of facial and body treatments, singling out the special Gorski Ritual that lasts 100 minutes and guarantees relaxation of the mind and body. We place an emphasis on the use of the best preparations, which is why we use organic, American cosmetics Pevonia Botanica. There is also a VIP spa for two, which features a Finnish sauna, two water beds and a steam bath for true luxury in privacy and a new level of enjoyment.

Even before the opening of the hotel, you calculated that most of your guests would come from Serbia, and now that is certain due to the borders being closed. Will the pandemic nonetheless impact on your operations and, if so, to what extent?

As many as 80 per cent of our guests are domestic tourists, and in that sense the pandemic impacted on our operations only during the state of emergency, during which the hotel didn’t work. We used that time to secure everything necessary for the season to continue successfully once the conditions were created. Guests inquired about our capacities all the time, which is why we were one of the first hotels to open in Serbia. As we have taken all the necessary preventative measures, guests feel very safe, and the result of that is that we were at full capacity during June and July, with excellent forecasts for August. Aware of the situation in which we all find ourselves, we also joined the programme of distributing vouchers for subsidised holidays, through which we offer guests a large number of outdoor activities, as well as extremely attractive packages.

Gorski Hotel & Spa has everything that is expected of a new, modern and exclusive hotel in a destination such as Kopaonik

Have you succeeded in adjusting your offer to the recommendations of epidemiologists?

Absolutely. That is something that represents a new precondition for safe work and stay of our guests, and to which we are most committed. Prior to the reopening in May, all rooms were disinfected, without exception, through the method of smoking the space. 

Disinfection barriers were installed at all entrances to the hotel, and hand sanitizers are located, apart from at the entrances, on each floor and in shared spaces. We have also prepared smaller bottles for guests, which await them in their rooms and which they can take with them when they leave the hotel. Masks, physical distancing and all other prescribed and recommended measures are respected, with the standard implementation of hygiene, which had to be at the highest possible level even before the pandemic.

The spa centre also operates under a new regime. Sessions for the use of spa and wellness facilities are limited to three hours, after which the entire space is disinfected and aired.
Behaving responsibly and maintaining health are our obligations that we perform professionally and conscientiously, which guests also recognise.

What are your plans like for next season? When it comes to your services, what would you highlight as singling you out from the competition?

Preparing offers and early bookings for the upcoming winter season are underway. Our goal is to maintain our leadership position and strengthen it further. In this regard, there will be some novelties related to entertaining children and organising additional activities. Apart from the ski centre with Wintersteiger equipment, a playroom with daylight and professional animators, a garage for 80 cars and outdoor parking for 40 cars, we often hear from guests that what sets us apart is our outdoor pool that provides privacy, great food and comfortable beds.

The crowning glory of everything the hotel offers, and what makes the biggest difference, is our team. Behind all the successes are the professionalism, dedication and love for the job that we share.

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