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Zentiva Srbija – Recipient Of The Global Acknowledgement Great Place To Work®

Behind the Zentiva Serbia team stands a unique development story, whose excellence is a reflection of trust, respect and support. This has now been...

Doinita Mihai, Vice President Of Public Affairs, Eastern Europe South, TOMRA

Developing Deposit-Return Systems

Topics like climate change, land and marine pollution, and dependence on fossil fuels amid increasing demand for resources from a growing population all represent...

AstraZeneca

AstraZeneca And Urban Beekeeping

As a socially responsible company, AstraZeneca has joined the urban beekeeping project in Belgrade that is being implemented in cooperation with the Nordic Business...

Vladimir Mitić, CEO, Visa Prom d.o.o. (Ltd.)

Respecting Nature, Nurturing Quality

Visa-Prom, one of the largest primary wood processors in the Republic of Serbia, which has been operating successfully since 1992, this year marks the...

Lindström

Why Buy When You Can Rent?

Finnish company Lindstrom has been present on the Serbian market for the last eight years and provides rental services for workwear and uniforms, as...

Ivana Kostić, Co-founder of Health Tech Lab.

Trust And Time – Key Factors Of Success

Two of the major challenges facing the healthcare innovation sector are time and the process of approving innovative solutions: it is essential for solutions to reach patients as soon as possible, with maximum safety, security and high efficiency.

The Spanish flu pandemic occurred between 1918 and 1920. Doctors then didn’t yet know the causes of infection, while treatment was limited – the first vaccine only became available in the 1940s. In the 21st century, when we have sufficient knowledge and opportunities, when we are able to communicate instantly between one side of the world and the other, the COVID pandemic is still around. How far have we really come since 1918 and how do we progress from here?

It seems as though there’s a huge gap between the existence of technologies and the utilisation of their maximum potential. On the one hand, existing solutions are unavailable to most of the world. On the other hand, huge distrust in existing medical information exists, even in developed countries.

The historical disaster of the Spanish flu led to the emergence of a focus on the importance of international cooperation. It was then that the predecessor to today’s World Health Organization was founded. What do we take away from the current pandemic as a lesson learnt?

Health is a basic human right of the citizens of all countries. However, realising this right is only possible through international cooperation, including with countries that lie beyond the main global centres of knowledge and have no pretence to a monopoly in the health business.

Two of the major challenges facing the healthcare innovation sector are time and the process of approving innovative solutions: it is essential for solutions to reach patients as soon as possible, with maximum safety, security and high efficiency.

During the covid-19 pandemic, the visionaries of Serbia platform created a large number of software and hardware solutions intended for patients and imperilled doctors

During the period of the pandemic, the approval process has been accelerated due to the urgent nature of the situation, but how could we also achieve that in the future? Will an answer to this question come through digitalisation and working with other sciences through a multidisciplinary approach? We hope so.

Patients and citizens increasingly want to be included in deciding on their own course of treatment. It is essential to consider new ways of interacting and restoring trust through open dialogue and communication.

In our local Serbian community, the activities of the Health Tech Lab [Laboratorija zdravstvenih tehnologija] were focused on addressing the aforementioned challenges even before the pandemic.

And during the COVID-19 pandemic, the Visionaries of Serbia platform created a large number of software and hardware solutions intended for patients and imperilled doctors.

Testifying to the claim that an understanding for the importance of investing in biotechnology, research and digitalisation emerged during the pandemic are: (i) the establishment of a centre for genome sequencing at the Institute of Molecular Genetics and Genetic Engineering in Belgrade; (ii) the launch of e-health local portal and forming of a digitalisation strategy; (iii) the initiating of the new Bio4 biotechnology park in Serbia, which will accelerate the development of innovations in biomedical sciences in Serbia and will include related areas like maintaining healthy water, air and food.

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Learning From Champions

As this special edition shows, Nordic countries have been exerting considerable efforts to assist Serbia in its green transition, by sharing Nordic experiences in...

Comment By Zoran Panović

Actively Waiting

The third government of Ana Brnabić isn’t irritating, in terms of personnel, for either the West or Russia. It does still have a ministry...

Duško Lopandić, Diplomat And Vice President Of The European Movement In Serbia

Shooting Stars

Although “The centre is still holding on” in Europe, we are increasingly seeing the appearance on the political scene of instant right-wing or far-right...

Milan Blagojević, Researcher At The Institute Of Social Sciences

The Right Has De-radicalised And Moved Closer To The Political Mainstream

The rise of the right could certainly complicate decision-making processes at the EU level, and we can assume that the conservative Hungarian-Polish bloc will...

German Ambassador Konrad Visits The City Of Pirot

The Ambassador of the SR of Germany in Serbia, Anke Konrad, visited the city of Pirot, where, in addition...

Uzice To Become The Cultural Capital Of Serbia In 2024

The working group for the preparation and implementation of the "Cultural Capital of Serbia" program has chosen the city...

Kosovo, Serbia Reach Deal To End Dangerous Dispute Over Car Plates -EU

Kosovo and Serbia reached a deal on Wednesday to end a nearly two-year dispute over car licence plates in...

Foreign Investors Council Presented The White Book 2022

In the year when the Foreign Investors Council (FIC) marks the 20th anniversary of its establishment and operation, the...

Address By Josep Borell After The Meeting With Vučić And Kurti

EU High Representative for Foreign and Security Policy Josep Borell addressed the public after a meeting with Serbian President...

German Ambassador Konrad Visits The City Of Pirot

The Ambassador of the SR of Germany in Serbia, Anke Konrad, visited the city of Pirot, where, in addition...

Uzice To Become The Cultural Capital Of Serbia In 2024

The working group for the preparation and implementation of the "Cultural Capital of Serbia" program has chosen the city...

Kosovo, Serbia Reach Deal To End Dangerous Dispute Over Car Plates -EU

Kosovo and Serbia reached a deal on Wednesday to end a nearly two-year dispute over car licence plates in...

Foreign Investors Council Presented The White Book 2022

In the year when the Foreign Investors Council (FIC) marks the 20th anniversary of its establishment and operation, the...

Address By Josep Borell After The Meeting With Vučić And Kurti

EU High Representative for Foreign and Security Policy Josep Borell addressed the public after a meeting with Serbian President...

German Ambassador Konrad Visits The City Of Pirot

The Ambassador of the SR of Germany in Serbia, Anke Konrad, visited the city of Pirot, where, in addition...

Uzice To Become The Cultural Capital Of Serbia In 2024

The working group for the preparation and implementation of the "Cultural Capital of Serbia" program has chosen the city...

Kosovo, Serbia Reach Deal To End Dangerous Dispute Over Car Plates -EU

Kosovo and Serbia reached a deal on Wednesday to end a nearly two-year dispute over car licence plates in...

Foreign Investors Council Presented The White Book 2022

In the year when the Foreign Investors Council (FIC) marks the 20th anniversary of its establishment and operation, the...

Address By Josep Borell After The Meeting With Vučić And Kurti

EU High Representative for Foreign and Security Policy Josep Borell addressed the public after a meeting with Serbian President...
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