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Dr Sandra Tinaj and Dr Milica Vukotić, University Of Donja Gorica

Education Is At A Major Turning Point! UDG Offers A Unique Educational Model

The University of Donja Gorica (UDG) is dedicated to its students and training them for both their professional advancement and to be a responsible...

Dragoljub Milinković, CEO, Veterinarski zavod Subotica

New Laboratory For A New Age

Veterinarski zavod Subotica was established in 1921 as the state sought the capacity to produce vaccines. Today we have seen that support for companies...

TotalEnergies Marketing Serbia

Planting Seedlings Of Care For The Environment

With the ongoing challenges to preserve our planet that’s endangered by climate change, global multienergy company TotalEnergies continues to pursue its ambition of reaching...

Radisav Osmajlić, Director For Central and Eastern Europe and Turkey, WTW

Every Risk Is A New Opportunity

WTW operates in 140 countries and is a global leader in people, risk and capital management consulting. In Serbia, it focuses on risk management...

Philanthropy

The Harp Talent

Founded in 2003 as a non-profit action tank, Multikultivator connects with institutions and individuals from around the globe to produce concerts, festivals, educational music...

Ivana Kostić, Co-founder of Health Tech Lab.

Trust And Time – Key Factors Of Success

Two of the major challenges facing the healthcare innovation sector are time and the process of approving innovative solutions: it is essential for solutions to reach patients as soon as possible, with maximum safety, security and high efficiency.

The Spanish flu pandemic occurred between 1918 and 1920. Doctors then didn’t yet know the causes of infection, while treatment was limited – the first vaccine only became available in the 1940s. In the 21st century, when we have sufficient knowledge and opportunities, when we are able to communicate instantly between one side of the world and the other, the COVID pandemic is still around. How far have we really come since 1918 and how do we progress from here?

It seems as though there’s a huge gap between the existence of technologies and the utilisation of their maximum potential. On the one hand, existing solutions are unavailable to most of the world. On the other hand, huge distrust in existing medical information exists, even in developed countries.

The historical disaster of the Spanish flu led to the emergence of a focus on the importance of international cooperation. It was then that the predecessor to today’s World Health Organization was founded. What do we take away from the current pandemic as a lesson learnt?

Health is a basic human right of the citizens of all countries. However, realising this right is only possible through international cooperation, including with countries that lie beyond the main global centres of knowledge and have no pretence to a monopoly in the health business.

Two of the major challenges facing the healthcare innovation sector are time and the process of approving innovative solutions: it is essential for solutions to reach patients as soon as possible, with maximum safety, security and high efficiency.

During the covid-19 pandemic, the visionaries of Serbia platform created a large number of software and hardware solutions intended for patients and imperilled doctors

During the period of the pandemic, the approval process has been accelerated due to the urgent nature of the situation, but how could we also achieve that in the future? Will an answer to this question come through digitalisation and working with other sciences through a multidisciplinary approach? We hope so.

Patients and citizens increasingly want to be included in deciding on their own course of treatment. It is essential to consider new ways of interacting and restoring trust through open dialogue and communication.

In our local Serbian community, the activities of the Health Tech Lab [Laboratorija zdravstvenih tehnologija] were focused on addressing the aforementioned challenges even before the pandemic.

And during the COVID-19 pandemic, the Visionaries of Serbia platform created a large number of software and hardware solutions intended for patients and imperilled doctors.

Testifying to the claim that an understanding for the importance of investing in biotechnology, research and digitalisation emerged during the pandemic are: (i) the establishment of a centre for genome sequencing at the Institute of Molecular Genetics and Genetic Engineering in Belgrade; (ii) the launch of e-health local portal and forming of a digitalisation strategy; (iii) the initiating of the new Bio4 biotechnology park in Serbia, which will accelerate the development of innovations in biomedical sciences in Serbia and will include related areas like maintaining healthy water, air and food.

Comment By Zoran Panović

Swallowing Frogs

Swallowing frogs isn’t Vučić’s metaphor, but rather Zoran Đinđić’s. And no matter how well boiled those amphibians might be, frogs that need to be...

Branimir Jovanović, Economist, The Vienna Institute For International Economic Studies

Balancing Between East And West Comes At A Cost

Whether Serbia will emerge as a winner of the nearshoring trend over the coming years will depend primarily on political developments. If Serbia stays...

Bojan Stanić, Sector For Strategic Analysis and Internationalisation At The Chamber Of Commerce & Industry Of Serbia (CCIS)

War Is Always A Bad Friend

The continuation of the conflict in Ukraine could, over the long run, imperil the recovery of the western Balkans. That’s why political de-escalation in...

Gert Rabbow, Executive Director Of The German-Serbian Chamber Of Commerce - AHK Serbien

Serbia Likely To Become First Choice For German Nearshoring

Even before the outbreak of the covid-19 pandemic and the start of the war in Ukraine, Serbia had already proved itself to be a...

Picasso’s Masterwork Of Lover And Muse Shines At Sotheby’s $408m Evening Sale

Following the Macklowe Collection’s white-glove sale, the Modern Evening Auction saw glittering results at Sotheby’s New York. Amongst 58...

UN Calls For Renewable Energy Push Following Damning Climate Report

UN chief Antonio Guterres has called for more investment in renewable energy and an end to the millions of...

US And Global Banks Unveil Multi-billion Dollar Plan To Address Worldwide Food Crisis

The U.S., several global development banks and other groups unveiled a multi-billion dollar plan Wednesday meant to address a...

EU Commission Proposal Suggests Mandatory Solar Rooftops

The EU wants to increase its solar generation capacity in response to the invasion of Ukraine. The European Commission has...

Quarter Of Britons Resort To Skipping Meals

A quarter of Britons have resorted to skipping meals as inflationary pressures and a worsening food crisis conflate in...

Picasso’s Masterwork Of Lover And Muse Shines At Sotheby’s $408m Evening Sale

Following the Macklowe Collection’s white-glove sale, the Modern Evening Auction saw glittering results at Sotheby’s New York. Amongst 58...

UN Calls For Renewable Energy Push Following Damning Climate Report

UN chief Antonio Guterres has called for more investment in renewable energy and an end to the millions of...

US And Global Banks Unveil Multi-billion Dollar Plan To Address Worldwide Food Crisis

The U.S., several global development banks and other groups unveiled a multi-billion dollar plan Wednesday meant to address a...

EU Commission Proposal Suggests Mandatory Solar Rooftops

The EU wants to increase its solar generation capacity in response to the invasion of Ukraine. The European Commission has...

Quarter Of Britons Resort To Skipping Meals

A quarter of Britons have resorted to skipping meals as inflationary pressures and a worsening food crisis conflate in...

Picasso’s Masterwork Of Lover And Muse Shines At Sotheby’s $408m Evening Sale

Following the Macklowe Collection’s white-glove sale, the Modern Evening Auction saw glittering results at Sotheby’s New York. Amongst 58...

UN Calls For Renewable Energy Push Following Damning Climate Report

UN chief Antonio Guterres has called for more investment in renewable energy and an end to the millions of...

US And Global Banks Unveil Multi-billion Dollar Plan To Address Worldwide Food Crisis

The U.S., several global development banks and other groups unveiled a multi-billion dollar plan Wednesday meant to address a...

EU Commission Proposal Suggests Mandatory Solar Rooftops

The EU wants to increase its solar generation capacity in response to the invasion of Ukraine. The European Commission has...

Quarter Of Britons Resort To Skipping Meals

A quarter of Britons have resorted to skipping meals as inflationary pressures and a worsening food crisis conflate in...
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