Maja Marić, Country Manager Operations, CPI Property Group

Retail Parks Remain Fashionable

A key part of the company culture at CPI Property Group Serbia, which forms part of a family firm that was founded in the Czech Republic more than 30 years ago, is the creation of properties that respond to the needs and expectations of the community

As the owner of the largest retail park chain in Serbia, we are very proud of the fact that our STOP SHOP brand is strengthening its market position continuously – says our interlocutor, before announcing the launch of construction of the second phase of the STOP SHOP Subotica retail park, as well as the expansion and improvement of existing facilities.

You joined the company in 2016. Are you satisfied with your current position at CPI Property Group and the position occupied by CPI Property Group in Serbia’s retail industry?

— I’m extremely satisfied with my position at CPI Property Group, but also with the position that our company occupies on the market of the retail industry in Serbia.

We have grown and evolved together, adapting to market changes and always endeavouring to implement innovations and improve our offer. I’m particularly proud that, in this process, we haven’t forgotten the fact that man is at the heart of everything we do, both within the company and in our relations with clients and consumers.

Thanks to the phenomenal team I work with and the wonderful partners who place their trust in us and see our retail parks as the home of their brands, we have succeeded in achieving significant results.

Your company’s Serbian portfolio currently comprises 14 STOP SHOP centres nationwide. What plans do you have when it comes to expanding this brand that’s become one of the retail park sector’s key players?

— Our strategy is focused on two key directions: expanding and improving our existing facilities; and integrating more deeply into the local communities that surround us. Under the scope of our expansion plans, we recently announced the construction of the second phase of the STOP SHOP Subotica retail park. With the addition of 5,680 square metres and 13 new tenants, it will become our largest retail park, encompassing a total of 15,670 square metres of commercial space. Apart from this, we are also working actively to identify and prepare new locations for the further expansion of our network of retail parks.

With the addition of 5,680 square metres and 13 new tenants, Stop Shop Subotica will become our largest retail park, encompassing a total of 15,670 square metres

Looking to the future, we are awaited by the expansion of existing locations, the development of new locations and the implementation of new ESG initiatives, with which we will further strengthen our presence on the market and provide our partners and retail park visitors with even more opportunities.

You have set extremely high ecological construction standards, but also standards in creating a unique shopping experience. Does the creating of spaces that satisfy the various needs of the community form part of your company culture?

— Creating spaces that satisfy the needs and expectations of the community is a key part of the CPI Property Group company culture. As a family business that was founded in the Czech Republic more than 30 years ago, family values and responsibility towards the community are at the very heart of our business.

Our commitment to the environment and society is reflected through our innovative ESG initiatives, which set high standards in the industry. We have implemented a series of projects that promote sustainability, including the installing of solar plants and the Urban Forest concept at multiple locations. Through these and numerous other initiatives, we continue to develop spaces that not only serve the needs of our partners and visitors, but also contribute actively to the wellbeing of the wider community.

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