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Milorad Janković, General Manager, Gorski Hotel & Spa**** Kopaonik

Guests Love Innovations

Gorski Hotel & Spa**** starts each new season with a number of innovations and new service packages, and ends it with record-breaking results and satisfied guests. That was the case again this year

One can only count on an increase in the number of overnight stays, and on guests who return time and again and who recommend this gem of the tourist offer to others, if great attention is devoted to each segment of the offer and if considerable funds and resources are invested in maintaining the trend of improving service quality ~ Milorad Janković.

How did you begin and end this winter season?

— We had innovations in the food and beverage segment this season, but also in our children’s play areas and our spa and wellness offers.

This is something that our guests are already accustomed to and, in a way, expect from us – for something new to await them every year. We devote great attention to each segment of our offer and invest considerable funds and resources in maintaining the trend of improving the quality of our services. We also maintain communication with our guests, because it’s very important for us to know whether or not they really appreciate what we’ve prepared for them. Also testifying to the fact that we are breaking records is the increase in the number of overnight stays year on year, but also – and most pleasing to us – ever more overnight stays among guests arriving from abroad and domestic guests staying with us for the first time. We are proud of the tourism product that we’ve built over the last five years of operations.

You received two major awards at the end of last year: the 2023 Tourist Flower Award for the best mountain hotel and the Taste Award 2023 in two categories. How much do such precious and flattering accolades mean to you?

— These awards and others mean a lot to us, because they are the result of the committed work, enthusiasm, energy and perseverance of the whole team. They are important to us because they are public and, as such, have great power in shaping the attitude of guests towards us and the way they view and respect us, but also our own attitude towards the guests, the hotel and the profession in which we are engaged. For us, these accolades serve to prove that we are doing the right things and that they are being noticed.

Our hotels are exceptional, with great facilities, high-quality staff and a good overall tourism product that can rival the world’s top hotels

It certainly motivates us to go further, to never stand still and to remain energised and active in our endeavours to push the boundaries further in all segments in which we’ve been doing so until now. Considering the expansion of the hotel industry and the prevailing competitiveness among hoteliers, awards are among the greatest drivers for each member of the team to work hard and with passion until receiving the next, even greater recognition.

Kopaonik’s hoteliers are constantly pushing the limits and raising the standards of their operations. And it is thanks to these efforts that our top ski resort has been able to rival the most popular ski centres in Europe, and even outdo the popularity of some of them?

— Precisely! We have surpassed some other winter holiday centres. Just like our esteemed colleagues, we also push the boundaries and standards of the hotel’s operations and it is nice to know that we are pivotal to the overall development of the Kopaonik ski resort. And that really is the case… Our hotels are exceptional, with great facilities, high-quality staff and a good overall tourism product that can rival the world’s top hotels. Aspirations for the period ahead are to ensure that the development of Kopaonik isn’t based solely on the winter season, but rather for Kopaonik to come to life throughout the entire year, considering the fact that a certain level of demand exists for each period of the year, but also that other establishments here are similarly bearers of this development and are contributing their maximum to the development of the destination, with a view to the example of its hoteliers.

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