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Apatin Brewery

Sustainable Word For Sustainable Operations

Apatin Brewery has presented its most significant results achieved in the domain of sustainability over the past year, published in its annual sustainability report entitled: “We Gave Our Sustainable Word“. The initiatives that Apatin Brewery has continued to implement with the aim of ensuring the sustainability of its business encompass energy efficiency, cogeneration, improved management of water resources and packaging waste recycling, as well as promoting responsible consumption of alcohol

At the same time, all results achieved by member breweries of the Molson Coors Group are highlighted in the global report “Our Imprint Report” for 2022, which was published in July and places an emphasis on progress achieved in the scope of the strategy aimed at caring for the people and the planet.

“Considering the increasing urgency of global challenges in the area of the environment, we are setting ever more ambitious goals when it comes to placing our seal on water, climate and packaging. Water is crucial to our production process and we devote great attention to ensuring the efficient use of this precious natural resource. We have achieved outstanding success with the constructing of our own wastewater treatment plant – following use in our production processes, we return clean water to nature, producing green energy as part of the entire process. When it comes to energy use, we are oriented towards constantly improving energy efficiency by reducing and optimising our consumption of thermal energy, electricity and water,” explains Apatin Brewery General Manager Igor Vukašinović.

Summarising the results achieved over the previous period, Apatin Brewery can boast of having reduced its energy consumption, through rational use, by as much as 22% over the past five years. This brewery also processes all wastewater as a by-product, with this process creating biogas that is used to generate electricity and thermal energy using a cogeneration plant, representing an excellent example of a circular economy. When it comes to CO2 production, Apatin Brewery is among the best breweries in the Molson Coors Group – as most of the CO2 consumed in production processes is itself produced as part of the beer fermentation process.

Apatin Brewery has remained dedicated to the “When I drink, I don’t drive” campaign for 17 years already. In partnership with the Serbian Traffic Police Administration and the Agency for Traffic Safety, the brewery promotes responsible alcohol consumption and appeals for traffic safety among its consumers.

In collaborating with partners under the scope of the multiyear project “You Recycle Too”, Apatin Brewery directs the attention of the public towards the importance of recycling and the proper disposal of packaging waste.

Among the key values of Apatin Brewery is the notion that people are always its first priority. It considers support for families, or striking the right balance between private and professional life, as being extremely important, which is why this brewery is a holder of the prestigious Family Friendly certificate, and is actually the first company in Serbia’s consumer goods sector to receive this certification. It has also introduced new benefits for colleagues over the past year, in an attempt to ensure employees can enjoy benefits that will enable them to maintain a positive balance between their work and family life.

The complete Sustainability Report is available on the Apatin Brewery website.

Svetlana Smiljanić, member of the executive board of Wiener Städtische Insurance

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