Environmentally sustainable transport (EST) represents one of the pillars of care for the environment at Mlekoprodukt, which operates within the framework of French company Savencia Fromage & Dairy.
In accordance with this, under the scope of European Mobility Week, which this year ran from 16th to 22nd September, Mlekoprodukt launched the campaign “Environmentally Sustainable Transportation of Employees”, which promoted the use of alternative, clean and eco-friendly modes of transport.
The aim of the campaign is to encourage sustainable mobility thinking.
Employees are encouraged to try alternative modes of transport, instead of the individual use of their own cars: cycling, walking, multi-person commuting and all other modes of transport that contribute to preserving the planet.
Participation in this campaign is completely voluntary, while participants report on their results independently – or, more precisely, on the number of saved kilometres that they would have otherwise travelled in their own cars if they hadn’t opted to use alternative and eco-friendly solutions during one or more days in the week of the campaign. This campaign was held and promoted under the international title #MobilityChallenge and with the slogan “Move ecologically, stay healthy”.
Mlekoprodukt achieved outstanding results within the scope of last year’s #MobilityChallenge, covering as many as 7,769.2 kilometres in seven days, which represents the approximate distance between Zrenjanin and New York by air. Mlekoprodukt employees thus once again provided their own contribution to preserving planet.