Famous young actor Bojan Perić was among many visitors of the Safe Zone at Heineken® LoveFest. The Company HEINEKEN Serbia and the Road Traffic Safety Agency organized Safe Zone with the aim of indicating the importance of responsible behavior and responsible consumption to the Festival visitors.
From various educational activities at the Safe Zone, Perić tried goggles that simulate vision under the influence of alcohol and responded to questions from the educational quiz on responsible consumption. The actor talked with the festival visitors about responsible behavior and gave useful advice. In addition, Perić took photos with those who were on the Safe zone and he even personally shared cookies with a message about responsible consumption by HEINEKEN Serbia.
At this year’s Safe Zone, visitors participated in numerous fun and educational activities whose goal is promoting responsible consumption as a desirable and adequate form of behavior.