Thanks to its central location, Jagodina isn’t only at the heart of the Pomoravlje District and Central Serbia, but also represents the central point of Serbia, which will win over every visitor with its well-intentioned and hard-working people, rich cultural heritage, strong tourism and gastronomic offer, attractions and orderliness.

This city that emerged at the foot of Đurđevo Hill, in the plain of the River Belica – the left tributary of the Great Morava – offers every visitor space to spend time in a high-quality way and an unforgettable holiday.

Depending on affinities and interests, everyone will find something for themselves.

Lovers of water attractions will enjoy the first and most highly rated Aqua Park in Serbia, with seven swimming pools and a system of water slides covering more than 600 metres. Visit the only waxworks museum in Serbia, Tigar Zoo – the only zoo in Serbia south of Belgrade, the Museum of Naive and Marginal Art and the Homeland Museum. 

Stroll the city’s Potok-Đurđevo brdo Park (which tourism experts have dubbed part of the Garden of Eden), which boasts the first artificial waterfall in the Balkans, a system of fountains covering 122 metres and the Summer Stage (hosting free weekend shows for children, concerts and performances by eminent creators).

Then visit the popular City Square, the Park of the Faculty of Education (the remains of the Arborarium of Sreten Adžić) or, during the summer months, Kneginja Milica Street, which becomes a pedestrian zone during the evenings. All of this will combine to make your stay unforgettable.

Jagodina, as the central point of Serbia, will win over every visitor with its well-intentioned and hardworking people, rich cultural heritage, strong tourism and gastronomic offer, attractions and orderliness

Musts for lovers of sacred art include visits to the Temple of the Holy Archangel Michael (endowment of Miloš the Great), via Jošanica Monastery and the Temple of the Holy Apostles Peter and Paul, to the Temple of St. John the Baptist in Končarevo.

Architecture lovers will enjoy the construction projects of architects Dragiša Brašovan or Momir Korunović.

Many visitors will find themselves introduced for the first time to little-known details of the lives of Serbian greats connected with Jagodina (Princess Milica, Prince Miloš, Branislav Nušić, Đura Jakšić and others).

Every visitor, traveller, passer-by or investor who comes, sees, experiences and familiarises themselves with Jagodina is filled with a desire to remain there permanently!

All of the aforementioned, combined with a rich culinary offer and ample accommodation capacities, will ensure that visitors themselves confirm the famous maxim of the best-known native of Jagodina, world-traveller Jovanča Micić, which reads: “I toured the whole world, but something like Jagodina – I DIDN’T FIND ANYWHERE!”