Mapa sajta

Snežana Stjepanović, CEO At Led Pay d.o.o.

Interest In E-money On The Rise

Led Pay is an electronic money (e-money) institution that operates within the framework of the OMR Group, with a license from the National Bank of Serbia to issue e-money and provide payment services. Among the pioneers of e-money in Serbia, Led Pay strives to become the leading institution in this domain not only in the country, but also further afield

Speaking for this issue of CorD Magazine, Led Pay CEO Snežana Stjepanović addresses current projects, the issuance of e-money and other payment services that it offers its clients, including business payment transactions and the acceptance of payment cards.

LedPay participated in the e-fiscalization process. In which ways did your company contribute to this process?

– As a company, Led Pay was actively included in the e-fiscalization process from the outset, by enabling its partner companies to combine a cash register app and a payment terminal in a single device. Specifically, this is a Castles device, the Saturn 1000 model, in which a cash register application is integrated with a payment application that is enabled for the acceptance of Dina, MasterCard, Maestro and Visa payment cards, and recently also UnionPay payment cards.

How do you enable clients to utilise this service?

– Our company signs contracts directly with clients that use the Saturn 1000 POS terminal device (which enables the accepting of payment cards). In that way, we strive to promote cashless payment methods and thus ease clients’ handling of cash, and without the obligation to open current account in a different commercial bank.

The market is dynamic, while the demands of clients are changing significantly, together with their needs. How have clients responded so far?

– We were pleased to have succeeded, within a period of around a month and a half, in signing more than 400 contracts with clients, which makes us very proud, and for Led Pay to be accepted equally alongwith other banks that offer the same service.

Using e-money can bring a multitude of benefits, while it can be used for different purposes – from crowd funding to classic payments of goods and services

One important factor was definitely the fact that we don’t require our clients to open additional bank accounts, nor to switch commercial banks. Many clients that didn’t accept payment cards as a payment method prior to the shift to e-fiscalization are now doing so for the first time.

Your company has also launched several projects linked to the increasingly relevant e-commerce, while you also offer your clients payment card acceptance and split payment transaction services.

– Led Pay will offer its clients (web shops and web platforms) the service of accepting payment cards at online points of sale, as well as the split payment transaction service, where payments are executed, on behalf of the web platforms, directly to the accounts of merchants who sell their goods or services online. The clients in this segment also had positive reaction and the interest was definitely greater than we expected.

Is the local Serbian market ready to shift to cashless payment options through e-money?

– Interest in e-money is really massively on the rise in Serbia, as we can see from our daily contacts with potential distributors and partners. Its use can bring a multitude of benefits, while it can be used for different purposes – from crowd funding to classic payments of goods and services. This payment method brings savings to both those who accept e-money and those who use it, and thus we have the aim of maximally raising awareness of the benefits of this type of cashless payment, as well as expanding our network of clients and becoming the leading electronic money institution in the country, and hopefully further afield.

Pročitajte još...

Tatjana Matić, Ministry Of Trade, Tourism & Telecommunications

New Tech For New Jobs

The development of 5G networks and modern technologies will undoubtedly provide a strong impetus to Serbia’s overall development Despite many of the surrounding countries having...

EPSON

Epson: Tech That’s Hot Yet Heatless

Increase your productivity and reduce your environmental impact without compromise by using Epson inkjet printers that use Heat-Free Technology to deliver advanced benefits Epson Heat-Free...

Slobodan Papak, Fixed Services Segment Manager, Yettel

Hipernet Tv Provides The Best Sports Content

Yettel's Hipernet offer includes fixed Internet, the latest generation TV and fixed telephony services. It uses only the optical network, which guarantees excellent Internet...

Žarko Kecić, CTO RNIDS

TLD Operator’s Role In Cyber Security

With the outbreak of the pandemic, many companies rushed to implement digital technologies to keep their business running. Yet, many of them missed an...

Goran Stojadinović, A1 Serbia Enterprise Sales And ICT Solutions Director

Strengthening Digital Life & Operations

We didn’t want to stop at the providing of telco services and internet access, rather we wanted to provide our users with full coverage...

Digital Agenda For The Western Balkans And Eurointegration

5g Network Catalyst Of Regional Economic Integration

For development in the Western Balkans, it is important to follow the EU strategic framework for the digital agenda in the long term, while...

Serbia’s Innovation Capacities From The Perspective Of Serbian Regions

Where Should Start-ups Reside?

The approach taken to date in encouraging innovation in Serbia could deepen the gap between Belgrade, as the undisputed centre, and the country’s less...

Više...

Mirjana Lučić And Vladan Ilić, General Managers At Saint-Gobain

Anniversary Year

Saint-Gobain is a world leader in modern and sustainable construction that designs, produces and distributes materials and services for the construction sector and industrial...

UniCredit Bank Serbia

Why It’s Important To Save: The Future Is Certainty

There’s no need to talk about the fact that it’s important to find a certain degree of stability and certainty under the current circumstances...

Nemanja Bućinac, Retail Leasing Director, MPC Properties

Changing With The Times

UŠĆE Shopping Center has been the market leader for over 13 years. In order to retain this position, UŠĆE is preparing for a major...

Stylianos Tsoktouridis, Director, Alumil Yu Industry A.d.

Superior Customised Solutions

Alumil is one of the largest brands producing windows and doors, with 12 factories across Europe, including one in Serbia. The company continues, year-on-year,...

Total Revenues Of Video Game Industry In Serbia Amounted To 125 Million Euros In 2021

The video game industry in Serbia employs 3,000 people who work in 130 gaming companies, with total revenues last...

Leaders Of 44 Countries Invited To The First Meeting Of The European Political Community

Representatives of 44 countries have been invited to the first meeting of the European political community, which will be...

Serbian Flag In Times Square

The flag of Serbia with a message about friendship between Serbia and the United States, as well as an...

Vučić At The UN: What Is The Difference Between The Territorial Integrity Of Ukraine And Serbia?

What is the difference between the territorial integrity of Ukraine and the territorial integrity of Serbia, which was violated...

Scientists In China Create World’s First Cloned Wild Arctic Wolf

The successful cloning of the species which is native to the High Arctic tundra of Canada's Queen Elizabeth Islands,...

Total Revenues Of Video Game Industry In Serbia Amounted To 125 Million Euros In 2021

The video game industry in Serbia employs 3,000 people who work in 130 gaming companies, with total revenues last...

Leaders Of 44 Countries Invited To The First Meeting Of The European Political Community

Representatives of 44 countries have been invited to the first meeting of the European political community, which will be...

Serbian Flag In Times Square

The flag of Serbia with a message about friendship between Serbia and the United States, as well as an...

Vučić At The UN: What Is The Difference Between The Territorial Integrity Of Ukraine And Serbia?

What is the difference between the territorial integrity of Ukraine and the territorial integrity of Serbia, which was violated...

Scientists In China Create World’s First Cloned Wild Arctic Wolf

The successful cloning of the species which is native to the High Arctic tundra of Canada's Queen Elizabeth Islands,...

Total Revenues Of Video Game Industry In Serbia Amounted To 125 Million Euros In 2021

The video game industry in Serbia employs 3,000 people who work in 130 gaming companies, with total revenues last...

Leaders Of 44 Countries Invited To The First Meeting Of The European Political Community

Representatives of 44 countries have been invited to the first meeting of the European political community, which will be...

Serbian Flag In Times Square

The flag of Serbia with a message about friendship between Serbia and the United States, as well as an...

Vučić At The UN: What Is The Difference Between The Territorial Integrity Of Ukraine And Serbia?

What is the difference between the territorial integrity of Ukraine and the territorial integrity of Serbia, which was violated...

Scientists In China Create World’s First Cloned Wild Arctic Wolf

The successful cloning of the species which is native to the High Arctic tundra of Canada's Queen Elizabeth Islands,...