Ružica Vasić, Olivera Ostojić , Business Analytics Consultants At AIGO

Agility And Innovation Are Key To Progress

AIGO has spent many years continuously listening to the market and the requirements of business, investing in employee education and the creating of new IT services that provide clients with continuous development

Given that our clients have complex and multidisciplinary goals, we overview trends existing beyond the confines of an industry in order to understand all aspects of business operations and enable our clients to learn more about themselves and their clients than ever before, note CorD’s interlocutors for this interview.

The pandemic highlighted the frailties of old IT models and traditional “on-site” solutions. Who were among those that best handled and adapted to the new situation?

The COVID pandemic surprised the whole world and led to fundamental changes at various levels. It brought uncertainty to the lives of individuals and companies, which had to change their business processes and procedures overnight.


Adaptation became a global imperative, which had a direct impact on companies’ efforts to digitalise and introduce application support to business processes.

The ability of companies to manage crises and costs, through their agility and innovation, is more crucial today than ever before. Applying new technologies for informed decision-making provides essential support in these efforts. The companies that were best prepared to embrace the possibilities of technological solutions and available data showed themselves to be the most successful. This readiness was also recognised by investors, so adaptability was also very quickly reflected in the share prices of companies that harmonised their business models with remote work and life.

The ability of companies to manage crises and costs, through their agility and innovation, is more crucial today than ever before

Contemporary business imposes ever-greater and more complex demands on the IT sector. How do you succeed in meeting all the expectations of your clients?

The fact that digitalisation is topical has made the integration of applications within and between companies extremely complex. The speed at which requirements change also imposes new operational conditions, and that’s also the case for us, as participants from the IT sector. Familiarity with business processes is something that IT consultants must have in their repertoire of skills, in order for them to be able to view the bigger picture and implement all the needs of clients. It is vital for us to communicate efficiently and transparently with the client from the outset. That’s the only way for us to fully understand their expectations, but also to proactively suggest ways for them to develop further.

When selecting technological solutions, it is necessary for companies, and us along with them, to also view the situation from the inside. We have a wide range of solutions at our disposal today, but the essence lies in the way we use that, i.e., whether a company has adapted the technologies to its strategic goals, and to what extent.

To what extent do modern IT technologies and business analytics influence the achieving of a competitive advantage? How aware of that are the people running companies?

As modern technological solutions increasingly become an integral part of business operations, so business analytics and its potential become a more visible, clearer and essential part of the system. Of course, places where progress can be made exist.

Companies are aware of this potential, and we – as consultants – are here to help organise data collection, data systematisation and data processing processes in the most efficient way. This allows these companies to receive answers to the most important performance questions, to speed up the decision-making process, optimise business processes, launch new sources of revenue, identify better market trends and identify business problems on time. And all with the aim of creating and maintaining a competitive advantage.

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