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Nebojša Jović, Founder And CEO Of The Place

Impressive And Different

The Place is among the market’s rare coworking spaces that have a 1:1 ratio of office space and common areas, without reducing workspace comfort

In the evident lack of high-quality and flexible workspaces, I saw a fantastic opportunity to incorporate my experience into creating something that will satisfy all the needs of today’s times,” says Nebojša Jović, founder of a coworking space that distinguishes itself from the competition in many ways.

What motivated you to launch The Place?

— I come from the IT world, which has set high standards of workspace quality over the last 20 years that employees expect to be met, so companies compete in terms of offering additional contents and perks to attract and retain talented workers.

Another trend has been emerging since 2020: hybrid work, in which employees partly work from home. This creates additional pressure for employers to maintain high performance levels of their employees, given that as it has been shown that direct and immediate interaction still improves the performance of an entire team.

What does The Place bring that’s new to the market of coworking spaces?

— The Place is a premium coworking space intended for all those wanting to provide their employees with the best working conditions. We have 2,000m2 of fantastically designed space that forms a pleasant working environment, in which users have all the comfort and privacy of their own workplace, on the one hand (all offices are private), while on the other hand having all the benefits of a coworking space.

The High Level at Which the Workplaces are Equipped, Coupled With Their Good Design, Has Raised the Coworking Spaces Business in Serbia to a Premium Level

Spacious common areas, such as a relaxation zone with a library, a kitchen with a dining area and terraces, a conference hall and a large number of meeting rooms, as well as wide corridors, render The Place impressive and different in its entirety.

What are your space’s main advantages and characteristics?

— All workplaces are equipped with an top furniture: ergonomic office chairs and desks with adjustable working height and cabinets, while our IT team has enabled the simple and immediate integration of each client into their surroundings. The network equipment, but also all workplaces, are connected to a backup diesel generator, offices are able to be accessed 24/7, while the latest technologies for managing such a space are generally used everywhere at The Place.

The location itself is also a major advantage. The building with impressive architecture in which The Place is housed – GTC X – is located in the most popular business area of New Belgrade, on Milutin Milanković Boulevard, and a sufficient number of parking spaces have been provided in the underground garage, both for permanent tenants and their guests, but also for visitors who use our conference hall occasionally.

Clients most commonly have requests related to IT infrastructure, which must be reflected in security and comfort, primarily when it comes to the possibility of responding to companies’ various requests and procedures. Furthermore, the high level at which the workplaces are equipped, coupled with their good design, has raised the coworking spaces business in Serbia to a premium level.

How would you evaluate the coworking market and trends in Serbia?

— Given the occupancy rates of coworking spaces in Belgrade, it could be concluded that this concept is precisely what suits companies the most at this moment, particularly from the perspective of cost control and workspace planning. That’s where I identify a great chance for The Place, as one of the leaders of the new generation of premium coworking spaces.

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