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Milena Simović, Client Service Director , SVA

Every Project Is A New Adventure

A unique approach primarily implies an openness in communication with the client, understanding all their needs and the challenges they face; putting yourself in their shoes. With such an approach, we work with equal enthusiasm on projects for large and small clients; with good organisation we render seemingly impossible deadlines possible, in our mutual interest, and we manage to develop love for those brands that are not the closest to our hearts.

In terms of the joy of new challenges, experience is precious in our profession, but the real beauty of this job is that it makes us young every day. We create campaigns for everyone, from children to pensioners, and that compels us to familiarise ourselves with all their aspirations and affinities.

We create campaigns for everyone, from children to pensioners, and that compels us to familiarise ourselves with all their aspirations and affinities

Circumstances are changing; the nature of our work and the pace at which projects are implemented is very different and more challenging, such that every new project is a new adventure. And despite many years of experience, I still learn something new every day.

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