Sebastian Sosa, IMF Resident Representative in Serbia

Sound Fiscal Policy Remains A Priority

If the global crisis deepens, it will...

H.E. Philippe Guex, Ambassador of Switzerland to Serbia

Challenging And Fascinating Time In Serbia

There are still many reforms to be...

Majo Mićović, President Of The Swiss-serbian Chamber Of Commerce

Cyber Security Has Become A Business Necessity

The new government should do well to...

Ana Grujović, Execuive Director of SSCC

SSCC Has Adapted To The Challenges

So far, our webinars have been implemented...


Italy Sends Serbia The Medical Team To Help Fight COVID19

The Italian Embassy in Belgrade announces that a six-member medical team has arrived in Serbia: two anesthesiologists, one emergency...

Farewell Visit Of The Ambassador Of Israel To Serbia

Prime Minister Ana Brnabic met with Ambassador of Israel to Serbia Alona Fisher Kamm and on that occasion pointed...

Air Serbia Introduces New Measures Due To Coronavirus

Due to the coronavirus pandemic, Air Serbia re-introduced flight bans and travel restrictions and is forced to further adjust...

EU Donates €16m For Water Transport Projects

The European Commission approved non-repayable funds in the amount of €16 million for financing projects in the field of...

Serbia Introduces New Measures To Curb Coronavirus

At the suggestion of the COVID-19 Crisis Response Team, the Serbian government is introducing new measures regarding the prevention...

Adel El Fakir, Director General of the Moroccan National Tourist Office (ONMT)

Love For Morocco Doesn’t Recognise Borders

We are operating in a very competitive sector, and therefore we are exerting great efforts to promote the “Morocco brand” all over the world, using digital means in 2019. We are glad that tourists from Serbia are increasingly choosing Morocco as their favourite destination

More and more tourists all over the globe are recognising Morocco as an excellent tourist spot. Tourists from Serbia are increasingly interested in various destinations within the country, which offers beautiful coastlines and rich culture and tradition. We spoke with Adel El Fakir, Director General of the Moroccan National Tourist Office (ONMT), about the tourism industry’s prospects.

Morocco has considerable assets in the tourism field. The diversified products on offer make the Kingdom a favourite destination for tourists from all over the world. The ONMT’s mission is to promote and market the “Morocco brand”, both within the country and abroad. What activities does your Office take on the development of this sector and what are your priorities for 2019?


– Morocco is a tourist destination. It has a genuinely rich and diversified offer and enjoys a good reputation on the world stage. However, we operate in a very competitive sector that is changing constantly, so we must adapt to new channels of communication and marketing. The priority for 2019 will be the digitalisation of our promotion, in which we will insist on the strong points offered by this resource.

The number of Serbian tourists visiting Morocco has tripled or quadrupled in recent years, despite the absence of direct flights, demonstrating a particular interest in Morocco as a destination. Don’t you think it is high time to propose – through tour operators – specific packages for the tourists of Balkan countries, who are eager for culture and discovery?

– We are aware of the interest among Serbian tourists in Morocco as a destination and the ONMT has already outlined its presence by participating in the country’s main tourism promotion event, the Belgrade International Fair of Tourism, in both 2017 and 2018. In order to promote a better understanding of our destination, promotional material about Morocco has been published in the Serbian language. Moroccan tourism packages are offered by Serbian tour operators, via flights from Budapest with Wizzair and Ryanair.

How could the ONMT contribute to the establishment of direct flights between Belgrade and one of the Moroccan cities, to serve Serbia and the Balkan region?

– We are ready to study any partnership proposal coming from airlines and tour operators, with the aim of highlighting the assets of Morocco and its regions as a destination.

Related Articles

Africa Day Celebrated

On the occasion of the Day of Africa and Serbian-African friendship, African ambassadors in Serbia hosted a celebratory reception.

40th International Tourism Fair

The Belgrade international tourism fair held this year for the 40th time at the Belgrade Fair from 22 to 25 February. Prime Minister  Ana Brnabić...

Moroccan Proclamation Of Independence Day

Morocco commemorates its Proclamation of Independence Day every 11th January, marking the date in 1944, during the reign of the late Sovereign, His Majesty...

60th Anniversary Of Relations Between Morocco And Serbia

To mark the occasion of the 60th anniversary of the establishment of diplomatic relations between the Kingdom of Morocco and the Republic of Serbia,...

Photo Exhibition On Serbian-Moroccan Friendship

Exhibition at Kalemegdan Fortress will run from 2nd October to 3rd December

Week Of Moroccan Culture In Belgrade

Marking 60 years since Serbia and Morocco established diplomatic relations

Celebrations For The National Day Of Morocco

The Embassy of the Kingdom of Morocco to Serbia celebrated its national holiday on 30 July with a reception at the Metropol Hotel in Belgrade.