Daliborka Rosić, Marketing Director, Dr. Oetker Srbija

Happiness Is Working for a Brand That Creates a Taste of Home

Dr. Oetker is a brand that’s synonymous with quality; people trust it and with good reason. As someone who’s spent more than 20 years in marketing, I am happy that I’m working on a brand that creates a taste of home. You know that feeling when you smell a house and it reminds you of childhood, of the cosiness and warmth of home… Working on such a brand is a pleasure, but isn’t without its challenges.

Consumer habits, like their expectations, are changing constantly, and we have the task of keeping paces with that, through innovations in products and communication.

When you truly love your job, you’re even more appreciative of the opportunity, at a multinational company like Dr. Oetker, to be able to work locally on product development and to create marketing campaigns independently. A good example of that practice is our “Quick and Easy Polenta”, which is an extremely successful local innovation that was created at our Development Centre in Šimanovci. I am proud of the entire team that worked on the project, from concept to realisation. All departments, without exception, provided their contributions to that project, trying to be the best we can, and that is the beauty of our work.

Some are of the opinion that Dr. Oetker is a brand for women, while I would say that Dr. Oetker is the best friend to every home, and not necessarily only women

Our portfolio in Serbia includes more than 100 products, which represent proper help in the kitchen. Some are of the opinion that Dr. Oetker is a brand for women, while I would say that Dr. Oetker is the best friend to every home, and not necessarily only women. Men also cook, and very successfully. Just as many women are very successful in the business world. A good example of that is Dr. Oetker in Serbia, where the majority of top management is comprised of women. It is an honour for me to be one of them.

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