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Dragan Gavrilović, General Manager, Sika

Sika Serbia – Absolute Leader

A pioneering spirit, teamwork and commitment comprise the essence of the Sika brand and Sika as a company, while innovation is among the core values that have formed the basis of this company’s operations for more than 110 years. That’s the Sika recipe for success

Since 2015, Sika has opened 44 new factories and completed 25 acquisitions, including its acquiring of MBCC Group, one of the world’s leading suppliers of construction chemicals. Here Sika General Manager Dragan Gavrilović explains how important this news is for the company, but also for the industry as a whole.

What is your recipe to carve out a leadership position in global business and on each individual market?

We’ve built our corporate culture in such a way that it is positive for both our business and our employees.

We endeavour to ensure that innovation is one of the core values on which we base our business and build better, more sustainable and different solutions in the construction industry. The courage to engage in experiments and push the boundaries of development, and daring to be the first in innovative solutions, deserve the credit for our epithet as a pioneer. And none of this would have been possible without the dedication of our experts and the collaborative teamwork that our company nurtures and encourages.

The courage to engage in experiments and push the boundaries of development, and daring to be the first in innovative solutions, deserve the credit for our epithet as a pioneer

In this era of rapid and major technological change and innovation that changes our lives, habits, needs and expectations on a daily basis, companies must be even more adaptable, flexible and innovative in preserving their market positions, but we believe that high-quality people, as a key resource, as well as consistency in the implementation of our mission, contribute to us building and maintaining our leadership position on numerous markets worldwide.

You are known for your acquisitions. How does this most recent one differ from the norm?

Permanent growth and development are imperatives for us in business, and as such the acquisition of successful, reputed companies with established operations on certain markets certainly enables us to develop and improve our operations on certain markets or in certain market segments. Making the acquisition of the MBCC Group different and more challenging for us is its global character. With this acquisition, apart from strengthening Sika’s personnel, knowhow, expertise and product range, our company also received an opportunity to join forces with the MBCC group to contribute to the even higher quality provision of services and experiences to our clients and partners. From 2nd May 2023, Sika and the MBCC group have joined forces worldwide, including in Serbia, with Master Builders Solutions d.o.o. having become part of Sika Serbia, and we believe that we will complement each other perfectly on this joint business venture and provide an even better contribution to satisfying all the demands and needs of the market and consumers.

Is the ecological dimension of sustainable development an important aspect of your business?

We are aware of our environmental impact and that’s why we always research new technologies that will help us reduce the negative environmental impact of construction projects. We work tirelessly and with dedication to developing solutions and producing construction materials that support sustainability and environmental protection, or that are eco-friendly, energy efficient and sustainable over the long term. We believe that sustainability is the path to the future and preserving our planet for future generations, and that we have a responsibility to take steps along that path. We encourage everyone to take small steps towards sustainability – from recycling and saving energy, to supporting local environmental initiatives, because together we can all build a better and more sustainable future.

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