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Dejan Turk, CEO Of A1 Serbia And A1 Slovenia

Epic Tale Of Success

A1 Serbia is part of a larger family that stretches over seven CEE countries and has over 25 million users

We have already introduced two original A1 Alpha smartphones to our market, thus becoming the first operator in Serbia to have its own device brand, says A1 Serbia and A1 Slovenia CEO Dejan Turk.

Your company recently became A1 Serbia. What can you tell us about the rebranding process?

What started as a “different kind of story”, some 14 years ago, quickly became an epic tale of success. After entering Serbia as the biggest greenfield investment, reshaping the telco industry, generating 2.4 million satisfied users on a highly competitive market, the time has come to take the next step in our development and business. As an international operator, we will bring the best business practices, continue to invest in infrastructure and improve the quality of services and customer experience, pushing boundaries and changing the market for the better for all players.

You quickly became recognised as a reliable partner. How does A1 plan to surpass that?

As A1 Serbia, we can implement relevant products and services from other A1 markets and vice versa, very quickly and easily – we use best practices from other A1 countries, but we also give a chance for our good local ideas to gain global use. Empowered by this synergy, our wish is to enable every individual to take an active part in the ongoing digitalisation process and to help them choose the best options for both their private life and their business.

What can we expect in the near future from A1 Serbia?

A lot of new, advanced services will soon be available, including solutions for smart homes and gaming, M2M, cloud and cyber-security solutions. As much as 70 per cent of our network is currently under works, which will improve the user experience significantly. Being dedicated to people and society, we recently launched the project ‘The world you dream of’, within which we granted 10 million dinars to support projects in the fields of ecology, public health and education.

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