Dejan Turk, CEO Of A1 Serbia And A1 Slovenia

Epic Tale Of Success

A1 Serbia is part of a larger family that stretches over seven CEE countries and has over 25 million users

We have already introduced two original A1 Alpha smartphones to our market, thus becoming the first operator in Serbia to have its own device brand, says A1 Serbia and A1 Slovenia CEO Dejan Turk.

Your company recently became A1 Serbia. What can you tell us about the rebranding process?

What started as a “different kind of story”, some 14 years ago, quickly became an epic tale of success. After entering Serbia as the biggest greenfield investment, reshaping the telco industry, generating 2.4 million satisfied users on a highly competitive market, the time has come to take the next step in our development and business. As an international operator, we will bring the best business practices, continue to invest in infrastructure and improve the quality of services and customer experience, pushing boundaries and changing the market for the better for all players.

You quickly became recognised as a reliable partner. How does A1 plan to surpass that?

As A1 Serbia, we can implement relevant products and services from other A1 markets and vice versa, very quickly and easily – we use best practices from other A1 countries, but we also give a chance for our good local ideas to gain global use. Empowered by this synergy, our wish is to enable every individual to take an active part in the ongoing digitalisation process and to help them choose the best options for both their private life and their business.

What can we expect in the near future from A1 Serbia?

A lot of new, advanced services will soon be available, including solutions for smart homes and gaming, M2M, cloud and cyber-security solutions. As much as 70 per cent of our network is currently under works, which will improve the user experience significantly. Being dedicated to people and society, we recently launched the project ‘The world you dream of’, within which we granted 10 million dinars to support projects in the fields of ecology, public health and education.


Dynamic And Comprehensive Cooperation

The excellent bilateral and business relations between Slovenia and Serbia shed light on two things: first, provided they are not burdened by the past,...

H.E. Damjan Bergant, Ambassador Of Slovenia To Serbia

We’re Only Opponents In Sport

I can confirm that Serbia and the Western Balkans remain high on the list of the Republic of Slovenia’s interests and that the level...

Danijela Fišakov President Of The Slovenian Business Club

Courage, Ideas, Faith In Success

The work of the Slovenian Business Club, which has commemorated its 19th year of active existence, is marked by an impeccable reputation and highquality...

Dragan Marković, President Of Triglav Osiguranje Beograd Executive Board

Continuing To Create A Secure Future

Despite demanding circumstances, Triglav Group recorded revenue and profit growth In the demanding circumstances of the first quarter of 2022, the Triglav Group increased its...

UK: Lowest Car Sales Since 1996

Gathering economic headwinds are stoking fears of a recession after car sales dropped to the lowest level since 1996. UK...

In The New Report On Serbia GRECO Calls For Further Measures To Prevent Corruption

In a new report on Serbia, the Council of Europe’s Group of States against Corruption (GRECO) calls for further measures to...

China: Ready To Promote Global Development

The Forum on Global Development was held in Beijing, and on that occasion the President of the People's Republic...

Serbia And Hungary Sign Agreement On Border Control

The Agreement between the governments of Serbia and Hungary regulating border control in road, rail and water transport was...

Reception On The Occasion Of 140 Years Of Friendly Relations Between Japan And Serbia

Ambassador of Japan in Serbia H.E. Katsumata Takahiko hosted a reception in his residence to mark the 140th anniversary...