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Magic Code

With Quality There is No Compromise

Magic Code is a young company that has, in less than ten years, grown from being a small family-run enterprise to become an importer and distributor of many global brands, including Japanese facial care brand Hada Labo Tokyo

It’s not a great art to find a brand today, but rather to direct it towards proper development and find a way to reach consumers. In order to build a brand it is necessary to be familiar with consumers, as well as their habits and needs.

In less than a decade, Magic Code has grown from a small family enterprise into a company that achieves enviable results, taking one sure step forward every day, according to the slogan that guides it. Their success represents an extension built on the foundations of a healthy family, which is very important, serious work, a strategic approach and commitment to all segments of operations. On this development path, from whichever point you set off, you need – apart from a lot of work – to have a clear vision, tenacity and patience to persist in achieving your goals, and they had all of that at Magic Code. Among their advantages that were immediately recognised by customers is the desire to be unique in their choice of brands and thus to suggest changes that have been accepted very positively on our market.

Furthermore, Magic Code is known as a reliable distributor, because it is dedicated to taking care of all the brands it represents, but is also known as a serious importer who chooses only the highest quality for its customers. They really choose brands carefully, with the aim of bringing something new and different, taking into consideration product quality, as the first and foremost criteria. It’s not a great art to find a brand today, but rather to direct it towards proper development and find a way to reach consumers. In order to build a brand it is necessary – alongside having a lot of knowhow and experience – to be familiar with consumers, as well as their habits and needs.

Hada Labo products easily found the right route to consumers, first in Serbia, then later in the region and in EU countries

The expectations and needs of consumers, as well as their different lifestyles, help Magic Code’s management to be innovative and to provide their customers with even more enjoyment in their daily care and beauty rituals. As the company management say themselves, they take care to ensure that these are brands that always keep up with the times, and their aim is to work in cooperation with manufacturers to always bring something new, modern and high quality, because product quality always wins and is the most important part of every story.

Thanks to Magic Code, Japanese facial care brand Hada Labo Tokyo is available to women in Serbia and the region. This cosmetics product is very well received, which is yet more confirmation that quality is recognised always and everywhere. As importer and distributor, the responsibility and credit of Magic Code for this is extremely high, because a brand that is considered as being the bestselling in its own country – in this case Japan’s number one – should be represented as it is.

Market circumstances are perhaps different in other countries, but in all of them Hada Labo Tokyio, as a brand of renowned Japanese pharmaceutical company Rohto Group, is presented as a powerful brand, Japan’s No. 1 brand with identity.

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