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Goran Medić, Executive General Manager at INOVA-geoinformatika

Quality First and Foremost

INOVA-geoinformatika’s software solutions are applied in many areas – from telecommunications and electrical power grids, via road infrastructure to ecology – and serve to change the fundamental structure of the economy

Our interlocutor works continuously to improve its software solutions and adapt them to the requirements of existing clients and the needs of new markets that are opening up to this company. And it is thanks to these efforts that they remain at the very top.

After a full two decades, hundreds of satisfied clients and many software solutions, you continue to thrive in the company of high-tech firms that are changing the face of Serbia and the region. How do you explain this success?

— Surviving in such a company can be explained in one word: focus. And that means being focused on several keys factors, the first of which is quality when it comes to products and services.

INOVA offers its users high-quality software solutions and superior services that meet all clients’ needs. The quality of our most popular solution in the telecommunications field, TeleCAD-GIS, is a key factor in the company’s longterm success. The second place is focusing on reputation, integrity and commitment to users, thanks to which we are persevering on the market and striding towards the top.

We continuously work on innovation and adapting our products and services to market changes and clients’ needs. We aim to adapt ourselves to new technologies and trends, while in the meantime striving to maintain and improve the level of quality.

At the foundation of everything are the latest technologies, machine learning, artificial intelligence etc.

— Given that the INOVA name is rooted in the word innovation, we strive to justify that name and to continuously improve our products. By applying cutting-edge technologies, such as AI, it enables our products to learn and adapt based on the data that they process. Through geospatial data analysis, our products predict the needs of clients or identify patterns that prove useful when it comes to making decisions.

Applying Cutting-Edge Technologies, Such as AI, Enables Our Products to Learn and Adapt on the Basis of the Data that They Process

The INOVA team is focused on utilizing the latest technological tools and platforms to ensure that our products are competitive and satisfy the high standards of the geoinformatics industry. This includes using advanced algorithms, cloud computing, the IoT and other technological innovations.

INOVA adapts and improves its products continuously, through careful market research and understanding clients’ needs. One example of this is the latest version of the TeleCAD-GIS software, which enables the team to satisfy the demands of different investors under shorter deadlines and in a simplified way. A product design focused on flexibility and scalability enables it to adapt to the existing and new users and markets.

Are your solutions the key to your future success?

— More efficient management of human resources helps our users improve the efficiency of their employees, create better quality solutions and thus improve their competitiveness, which results in more optimal use of resources, reductions in costs and improved efficiency. Through its products, INOVA helps companies adapt to digital transformation and take advantage of the potential of geoinformation technologies to improve their business processes.

We could thus say that our products play a major role in leading society into the future, enabling us to better understand and more efficiently utilize resources, improve connectivity and mobility, encourage innovation and digital transformation.

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