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Jelena Puzović, Ph.D., Head of the JVP Srbijavode Public Relations and International Cooperation Sector

Serbia Must Ensure the Conservation of the Precious Resource That is Water

Public Water Management Company Srbijavode engages in numerous activities aimed at overcoming the challenges brought by climate change – implementing projects to develop and...

Uroš Đorđević, Account Executive, Dell Technologies

Pioneer in the New Era of Digital Tech

Dell Technologies is a corporation that’s oriented towards technological innovation and keeps pace with technological trends in every sense, which includes AI Speaking in this...

Ana Toskić Cvetinović, Executive Director, Partners for Democratic Change Serbia

The Rule of Law is Vital Ana

Partners Serbia is an organisation that’s dedicated to advancing the rule of law and developing civil society and institutions in Serbia and around the...

Ioanna Batsialou Ph.D., Director and Owner of the Ioanna Regen Polyclinic

Passion is Key to this Job

Ioanna Batsialou Ph.D. is the director and owner of the Ioanna Regen Polyclinic, which specialises in physical medicine, rehabilitation, mesotherapy, aesthetics and anti-aging treatments Our...

Maja Marić, Country Manager Operations, CPI Property Group

Retail Parks Remain Fashionable

A key part of the company culture at CPI Property Group Serbia, which forms part of a family firm that was founded in the...

Milena Mihajlović, Programme Director of the European Policy Centre (CEP)

Geopolitics is the Name of the Game

Growing awareness of the importance of preventing a malign Russian influence in Eastern Europe and the Western Balkans is progressively convincing EU stakeholders that tangible incentives need to be offered to EU candidate countries on their path to membership

Russia’s aggression against Ukraine poses the greatest threat to European security since WWII, prompting the EU’s political elites to recognise that enlargement is the best way to secure the EU’s position in the parts of Europe that remain beyond the Union’s borders. The most visible change in terms of enlargement policy was the inclusion of three Eastern European countries in that process with the granting of candidate country status to Ukraine and Moldova, as well as offering broader European prospects to Georgia. The EU also exerted substantial efforts to overcome the obstacles hindering the opening of accession talks with Albania and North Macedonia, as well as granting candidate country status to Bosnia-Herzegovina. Furthermore, EU leaders have also acknowledged that the EU should prepare itself institutionally for the next round of enlargement.

By explicitly mentioning 2030 as a potential year for EU enlargement, the President of the European Council broke a long-standing EU taboo. At the same time, the European Commission continues to back the stance that the accession process must remain merit- based, and thus any promised dates are contingent upon the fulfilment of necessary reforms. In that context, promising a date can be viewed as superfluous and arbitrary. However, the European Policy Centre believes that these two views are far more complementary than they initially appear.

Setting a target year for the next round of enlargement might prove a crucial booster for reforms on the ground and trigger a much more dynamic accession process among candidate countries’ governments

Namely, predictability and credibility, as key values of the accession process, can only be achieved if the process is fully merit-based and if accession countries are being gradually rewarded for their improvements in the process. However, at the same time, these two values of the enlargement process could be seriously undermined if there is no indicative timeframe that would serve to motivate candidate countries to remain committed to the reform process, which will eventually result in them joining the EU, provided the required level of preparedness is reached by a mutually agreed date. In that context, the proposed target year should be viewed as a target towards which both sides (the candidate countries and the EU) should work together, rather than as a promised date of accession for any candidate country.

Membership in the EU requires that aspiring countries fully align with the EU acquis, prepare to compete on the EU’s Single Market and duly strengthen their public administration to handle this important step. Considering this long list and how difficult it has proven to be for Western Balkan countries that are already 20 years into the integration process, the road will most certainly be challenging for Ukraine and other Eastern European countries. In that context, the 2030 target sounds quite optimistic as a timeline for completing all the necessary reforms, especially given the ongoing war and all the devastation it is bringing to Ukraine. On the other hand, Ukraine last year managed to answer the Commission’s questionnaire in record time and secure candidate country status quicker than anyone expected. This certainly constitutes a basis for optimism.

Slađana Prica, retired ambassador, member of the Forum for International Relations and honorary president of the UNA of Serbia

Diplomatic Response Overdue

The issue of the so-called ‘self-proclaimed’ Kosovo joining Europe’s oldest political organisation has long been an open question. Attempts have been made and lobbying...

Slobodan G. Markovich, Institute for European Studies and Faculty of Political Science

U.S. Elections More Critical for EU Future than EP Elections

While the EU’s right-wing parties are expected to make gains, these gains shouldn’t be expected to substantially alter the composition of the Parliament or...

Ivana Radić Milosavljević, Assistant Professor in European Studies at the University of Belgrade - Faculty of Political Sciences

Not all Right-Wing Parties are Likeminded

The outcome of the European Parliament election is unlikely to cause a dramatic shift in EU policy, particularly foreign policy, but it could hamper...

Rajko Petrović, Research Associate at the Institute of European Studies

The EU Idea is Stronger than the Outcome of Less Important Elections

The electorate’s shift to the right won’t change the nature and essence of the idea of the European Union, and thus neither will it...

DM Celebrates 20 Years of Business in Serbia

On the occasion of its significant anniversary, two decades of successful operations in Serbia, dm drogerie markt organised a...

New Joint Venture Forms to Revolutionize Balkan Logistics

In a strategic move to enhance logistics operations in the Western Balkans, Transfera, a leading logistics company in the...

Concept Mercedes-AMG PureSpeed

Exciting, energising and breathtaking – the Mercedes‑AMG PureSpeed concept is the highlight in the run-up to the Formula 1™...

Western Balkans Chambers of Commerce Sign Tourism Cooperation Memorandum in US Congress

A landmark Memorandum of Cooperation has been signed at the US Congress, uniting the Chambers of Commerce of the...

Serbia Ascends as Key Trade Partner for Germany

Serbia is set to become a net exporter to Germany by 2025, overtaking its imports from the economic powerhouse,...

Concept Mercedes-AMG PureSpeed

Exciting, energising and breathtaking – the Mercedes‑AMG PureSpeed concept is the highlight in the run-up to the Formula 1™...

Western Balkans Chambers of Commerce Sign Tourism Cooperation Memorandum in US Congress

A landmark Memorandum of Cooperation has been signed at the US Congress, uniting the Chambers of Commerce of the...

EU Sets Global Standard with World’s First Artificial Intelligence Act

The European Union has taken a pioneering step by adopting the world's first Artificial Intelligence Act, setting a potential...

Montenegro’s Independence Day Celebrated

Celebrating Montenegro's Independence Day with an Exhibition on Montenegrin Cyrillic Printing from the 15th and 16th Centuries. In commemoration of...

Business Event Hosts Serbian Employment Service Presentation

In Belgrade on the 15th of May, the Slovenian Business Club, in collaboration with the National Employment Service of...

Concept Mercedes-AMG PureSpeed

Exciting, energising and breathtaking – the Mercedes‑AMG PureSpeed concept is the highlight in the run-up to the Formula 1™...

Western Balkans Chambers of Commerce Sign Tourism Cooperation Memorandum in US Congress

A landmark Memorandum of Cooperation has been signed at the US Congress, uniting the Chambers of Commerce of the...

EU Sets Global Standard with World’s First Artificial Intelligence Act

The European Union has taken a pioneering step by adopting the world's first Artificial Intelligence Act, setting a potential...

Montenegro’s Independence Day Celebrated

Celebrating Montenegro's Independence Day with an Exhibition on Montenegrin Cyrillic Printing from the 15th and 16th Centuries. In commemoration of...

Business Event Hosts Serbian Employment Service Presentation

In Belgrade on the 15th of May, the Slovenian Business Club, in collaboration with the National Employment Service of...
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