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Nicolas Marquier, Regional Manager for the Western Balkans at the International Finance Corporation (IFC)

Financing the Future

IFC, the largest global development institution, has provided almost $1 billion in financing to Serbia’s private sector over the past six years IFC, as a...

Dr Ivan Todorović, Todorović Law Firm

Dedicated Advisors and Tenacious Litigators

The Todorović Law Firm has existed for more than 30 years and throughout that time has demonstrated its unwavering dedication to continuously advancing at...

Marija Stojiljković, Founder, Royal Nanny

Children Deserve the Best Nannies

Royal Nanny offers a wide range of childcare services, primarily through mediating between professional nannies and families, providing responsible, meticulous, trained and caring individuals Starting...

Petar Miljković, CEO, 14. Oktobar d.o.o.

Employees are the Company’s Real Strength

This former Kruševac giant, which has come a long way over the course of 100 years of operations, developing from a construction machinery factory...

Ivana Bogdanović, Director of Marketing and Corporate Communications at Addiko Bank

CSR as a Longstanding Priority

In today’s world, where gaining the trust of clients is the most important aspect of a company’s business, CSR, or socially responsible operations, represents...

Aleksandar Musić, Political Scientist and Advisor

Opposition Paying for Its Amateurism

The government has been running a successful campaign since the first day the election results were announced, and which the opposition has neither the strength nor the prowess to counter

What the government has been doing since election day is aggressively imposing a new narrative framework, proactive reframing.

Specifically, the government took advantage of the amateurism of the opposition during the campaign, on election day and on election night, in order to launch a kind of counterattack in two steps and to fortify itself perceptually, and perceptually absolve the elections. This boils down to a comprehensive procedure in two steps:

(I) NEUTRALISATION. Government: Post-election protests = anger over defeat, destruction of Serbia, service to the West.

In this aspect, the government is utilising the wiggle room it received with the clear pro-SNS signals provided by the Americans, Russians and most European countries in order to rapidly suppress the perception of domestic discontent. Externally, he receives favour from the West and the East, while at the same time, internally, for the mostly pro-Russian public, he portrays this dissatisfaction as an alleged pro-Western overthrow of the legitimate government (‘Maidan’). This perceptually isolates citizens who are dissatisfied with the election process and suspect that they were stolen by painting them as a minority of dubious anti-state elements (“Violence against Serbia”).

(II) NEW TOPIC, NEW RULES. Government: This is Serbia in 2025, it’s within easy reach, let’s make it a reality.

The government is returning to its central trans-ideological theme of growth, development, stability. At first glance, this appears to be a logical theme for any government. However, in the current situation of widespread tension, broadcasting such a conference live via several dozen television stations and media outlets has a hidden objective: to shift the focus and public attention as far away as possible from the issue of elections and possible election theft by weaving a new topic. In this way, by utilising the record high volume of pro-regime media space, the government simply announces a new topic and a new priority in daily debate. It thereby symbolically sidelines the topic of the election.

In that sense, the elections are increasingly more of a pebble and less of a boulder in the shoe of the government.

Independently of accusations about election process irregularities, the government faces trials and tribulations on the foreign policy front and due to structural instability within the party itself

With its amateur campaign, the opposition failed to utilise highly emotive topics in the campaign (violence and Kosovo), while they also accepted election recording and didn’t declare their own results, rather allowing the authorities to declare victory and set the framework, and to now reap the rewards.

Furthermore, by placing an emphasis on Belgrade, and quietly ignoring results at the national level, the opposition, consciously or not, served the government’s long-standing and carefully created anti- elitist framing of them (“they want Belgrade; they want money; they don’t care about Serbia or about the poor”). Likewise, hunger strikes only work if championed by a unique individual, a symbol, someone who is ready to go all the way and become the face of resistance, its symbol, and not if it boils down to a hit-and-miss attempt by a few people who the government can elegantly ignore, and even ridicule.

When you head down the wrong road, every subsequent station is perilous.

For anyone who wants to engage in a political battle, not accepting mandates is ludicrous, while this act simultaneously almost certainly promotes a new round of media interpretations from the government, which will declare the greed of the opposition for the national assembly and budget funds.

The government is awaited by pressing geopolitical challenges (Kosovo; promises given to “international partners”) and addressing its own structural instabilities (party interests; skeletons in closets), while the opposition on both the left and the right is awaited by hard work and learning – about proper analysis, work on the ground and the intelligent, long-term profiling of leaders able to carry the electoral struggle. Now is the time to start preparing for future campaigns.

Comment by Zoran Panović

Diplomatic Twine

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Branka Anđelković, Co-founder and Programme Director of the Public Policy Research Centre

An Even Bigger Grey Market?

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Čedanka Andrić, President of Trade Union Confederation NEZAVISNOST

Increased Competition Between Low-Paid Workers

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Jelena Jevtović, Serbian Association of Employers

Employers Will More Quickly Find Workers

The employing of citizens of these two countries in Serbia could ease the labour shortage problem, but fundamentally resolving it requires education system reform It...

Galenika Strengthens Market Position with New Strategic Partnerships

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HDZ Claims Victory in Croatian Elections but Lacks Majority

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Milšped Group Launches Direct Rail Line Between China and Serbia

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French Embassy and Institute in Serbia Launch ‘Rhythm of French Culture’ Event Series

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Albania to Utilize Drones in Anti-Cannabis Campaign

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Peter Pellegrini Wins Slovak Presidential Election

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Serbia-France Innovation Forum Begins: Innovate for the Planet! Play Green!

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EU and EP Finalise €6 Billion Support for Western Balkans

The European Parliament and the Council of the European Union have finalised a deal to provide an additional six...

Maserati’s Balkan Expansion: New Showroom Opens in Belgrade

Delta Auto Group has unveiled an exclusive Maserati showroom in Belgrade, setting new luxury benchmarks in line with the...

Peter Pellegrini Wins Slovak Presidential Election

Peter Pellegrini, the candidate from the ruling coalition, won the second round of the presidential elections in Slovakia, securing...

Strategic Energy Partnership Established Between Serbia and France

The Serbian Government adopted a Memorandum of Understanding between the Government of Serbia and French Electric Power Company (EDF),...

Serbia-France Innovation Forum Begins: Innovate for the Planet! Play Green!

At the Serbia-France Innovation Forum titled 'Innovate for the Planet, Play Green', which commenced at the Palace Serbia, French...

EU and EP Finalise €6 Billion Support for Western Balkans

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