The brewer of Budweiser announced it will rename its eponymous Budweiser brew as “America” from May through to the 8th November presidential election to “inspire drinkers to celebrate America.”
During that period, cans and bottles of the beer will be adorned with U.S. icons such as the Statue of Liberty, phrases from the Pledge of Allegiance and lyrics from “America the Beautiful” and “The Star-Spangled Banner.”
The change will coincide with the Rio 2016 Olympic and Paralympic Games.
The marketing effort sent both Budweiser and “America” trending on Twitter in the United States, with social media users reacting in befuddlement and amusement.
“Pretty cheeky for Budweiser to rename its beer ‘America’ considering it’s now a Belgian company,” tweeted T.C. Sottek, the managing editor of the technology news website Verge. Budweiser is owned by Anheuser-Busch InBev, which is based in Belgium.