Certis Belchim is a branch of the Japanese company Mitsui & Co. Ltd, a subsidiary of Mitsui AgriScience International SA/NV. Four joint R&D companies – Nippon Soda, ISK Biosciences, Kumiai and Mitsui Chemicals Agriculture – enable Certis Belchim a stronger market position
We work hard to make our products safer, through the so-called biorational solutions and we want science to be in service of production – says Mr. Vasojević and explains to our magazine why he feels honoured and privileged, both as a manager and as a graduate engineer in agriculture in the field of crop protection.
You are in the process of establishing a new company that will become a new force in crop protection, built on strong foundations and with great opportunities for conquering new markets. How far along are you in this process?
Certis Belchim combines the strengths of two prominent crop protection companies, offering a richer product portfolio and additional resources to provide the highest level of technical support and customer service.
Synergy and integration are underway according to planned dynamics. The new company will certainly strengthen the company’s position in biorational, environmentally friendly products, meeting the requirements of sustainable agricultural production.
Certis Belchim is a branch of the Japanese company Mitsui & Co. Ltd, a subsidiary of Mitsui AgriScience International SA/ NV. Association with four large Japanese companies for research and development – Nippon Soda, ISK Biosciences, Kumiai and Mitsui Chemicals Agriculture, enables Certis Belchim to further develop sustainable solutions in crop protection and give it a stronger market position. These companies bring innovative, exciting new solutions for crop protection both globally and in our region – Serbia, Montenegro, North Macedonia and Albania.
We are one of the few companies that can boast of having state-of-the-art testing and research stations in Belgium and France
You do business all over the world and you know that there are no universal solutions for all markets. Crop protection is a dynamic area of agriculture that requires a holistic approach, quick adjustment and flexibility?
In 2022, together with our Japanese and European partners, we also presented several new products to our market that will soon become the standard in crop protection. We invest in the development of new products through testing that we conduct, both in Serbia and around the world. The concept of ecologically sustainable and professional crop protection is based on the functional integration of conventional (traditional) and ecologically acceptable agriculture, with applicable biorational solutions in crop protection.
From the very beginning, our company understood the necessity of conducting testing and the enormous importance of knowledge as the result of testing products in real time. As the company developed, so did the importance of the permanent testing station. We are one of the few companies that can boast of having state-of-the-art testing and research stations in Belgium (Londerzeel) and France (Fronton).
How much are we in Serbia ready to follow world trends and accept those technologies that can make us a part of the world competition for achieving high yields?
In our country there are already serious professional producers and companies that are already playing that game. They have already reached the top with excellent yields and product quality. We see our role as a company to share and connect as much as possible, and to do everything in our power to help make things much better for the producers who need to make progress. This is the only way we can get better average yields. We see that as a huge challenge.