Roman Menz, Managing Director Of Moravacem, A Member Of CRH Group

We View Changes As New Opportunities

Since August 2015, when CRH first arrived on the Serbian market, the company has recorded good business results, participated in significant national infrastructure projects and expanded its business in the segment of concrete production and distribution. After more than five years, this company, which owns the cement plant in Popovac and concrete plants in Belgrade, is changing its brand and logo to Moravacem

Choosing the name Moravacem testifies to our great respect for domestic values, laws and business ethics, but also for educated, professional and diligent people from Serbia – says Moravacem MD Roman Menz in this interview for CorD Magazine.

Why did you decide to change the name of the company and its logo, considering the CRH brand’s established position on the Serbian market?

Our company is part of a large multinational company, CRH Group, which operates in 30 countries and employs close to 80,000 people. CRH Group has been present on the Serbian market since 2015, when it became the owner of the cement plant in Popovac and concrete plants in Belgrade. As part of our business, there are three concrete plants in Belgrade and a subsidiary company, Sapphire, which deals with waste disposal.

Choosing the name Moravacem testifies to our great respect for domestic values, laws and business ethics, but also for educated, professional and diligent people from Serbia. We are proud of our roots and the history of the Popovac cement plant, which spans more than 100 years. We are accepting our past as a solid foundation for building a great future.

On the other hand, CRH is our parent company, based in Ireland. We will take the opportunity of being part of a very successful global family to share knowledge, innovations, experiences and good practices with it.

Will there be any other changes, besides the company’s name and logo?

Actually, no. As a local company, we do not change our priorities: providing outstanding products and services to our customers, offering great career opportunities to our people, ensuring the highest standards of health, safety and environmental responsibility, and making a positive contribution to our local communities.

We do not anticipate any disruptions for our partners, customers, suppliers or distributors: for us, it is very much business as usual.

Can you tell us how your company used the crisis caused by the COVID-19 Pandemic to ensure your sustainable growth and development?

In any crisis, problems usually teach us to overcome challenges and adapt. We had to learn a lot of new skills and behaviour. It is clear that the previous year was extremely difficult for everyone.

Despite the difficult circumstances, we managed to realise many projects. During 2020 we promoted the new brand of our subsidiary waste disposal company, Sapphire, promoted a new product, ZidoMal, launched a business segment through a new construction product – Construfil, maintained the smooth flow of production and sales of concrete and cement, and also conducted a large number of campaigns and actions related to the health and safety of our employees and their families. It can be said that we have done a lot, despite the situation in the country.

What are you planning for the current year; what will be in the company’s focus?

Unfortunately, the new year didn’t bring with it a return to the old normality. The fight against COVID-19 is still ongoing and the our company’s priority remains the health and safety of our employees, third parties, customers, suppliers and all other stakeholders with whom we work closely.

In addition to the change in the company’s brand, 2021 also brings with it some new prospects and goals in the business environment.

Our focus will continue to be on providing high-quality products and services to our clients, ensuring the highest standards of responsible behaviour in terms of health, safety and environmental protection, and making a positive contribution to the communities in which we operate.

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