Sitemap

Ognjen Farkas, General Manager, Phosphea Danube

We Export 90% of Our Production

Phosphea is a member of France’s Roullier Group, which is one of the world’s leading agribusiness conglomerates. Phosphea acquired its position as one of the largest feed phosphate producer in the world by purchasing a monocalcium phosphate production plant in Prahovo

According to Phosphea Danube General Manager Ognjen Farkas, Serbia’s industrial platform makes it an attractive host for production exports, given that 90 per cent of the company’s production is sold abroad, on four continents and in 34 countries, through all logistics channels.

With the acquisition of the feed phosphate plant in Prahovo, Phosphea has taken over the position as one of the world’s largest feed phosphate producers. How would you assess these first two years of operations in Serbia?

The overall industry operating in the segment of feed phosphates is often highly demanding, owing to its complexity and the diversity of layers that the main industry players, like Groupe Roullier, has to face and challenge each day – from agricultural needs to the rhythm of raw material markets and economic or geopolitical movements. Each stratum requires special attention, adapted strategies, creative and innovative solutions. Establishing the company as a trailblazer in such an environment is achieved not only thanks to the recognition of the excellent results, but rather, above all, thanks to recognition of our quality and knowhow.

Serbia has given us the important advantage in terms of distance from which to approach Central and Eastern European markets in a more offensive and direct way. Therefore, Serbia established itself as our hub and epicentre for the development of our business, and generated the creation of a network of logistics & sales platforms covering the whole area of interest. Finally, although we’ve encountered many challenges during these first two years since our establishment, we achieved results that justify our investment in Serbia, and we strongly believe in further the development of our operations.

Modern, leading-edge products emerge from our production lines every day, and there will be more of them to come

It isn’t possible to be the first and the best without constantly investing in research and technology. Is your position the result of a synergy of industrial and technical expertise, a unique sales force and a constant commitment to innovation?

There is no doubt that new era is leading us to ever more sophisticated and advanced solutions, in order to face the current challenges of livestock production. For the past decade, Phosphea has been placing its unique Global Innovation Centre in Saint-Malo, France, at the centre of its corporate focus for a reason. Modern, leading-edge products emerge from our production lines every day, and there will be more of them to come. What is avantgarde today might already be a widely accepted standard by tomorrow, and this is how we see our role – pioneering feed solutions ahead of time with the synergy of our technical knowhow and sales approach with local industrial expertise.

How high are your investments in increasing the volume of production on an annual basis, and what kind of plans do you have for the period ahead; how much attention do you devote to the further educating and training of employees?

It is not only a question of production volumes, which is important by all means. The highest significance for us is not only how much we produce, but how we produce. Consequently, the issue of the environment and its protection, control of energy consumption, along with the safety of our personnel who are on the production line day in – day out, is an imperative ahead of any other. Phosphea is thereby certified under the full scope of relevant standards, which can only be obtained through such an approach and consistency in terms of quality of production and staff. The exclusive pattern to keep in line with this postulate is, therefore, constant staff upgrades.

In the long run, a large portion of our investments are channelled into ensuring a profound effect on what we consider as the key success of our project: involving all of our employees to acquire the highest possible degree of multivalency and creating a team spirit with genuine style that shapes both the present and the future of our company.

Saša Marković, General Manager Of Coca-Cola HBC Serbia and Montenegro

A Business Model Centered on Sustainable Growth

Major investors running sustainable businesses play a key role in the development of local communities. They expand production, optimize processes, create jobs directly, support...

Vladimir Spasić, Account Executive Dell Technologies

The Future Can Begin

Dell Technologies is positioned as one of the world’s leading technology innovators, actively contributing to the digital transformation of both the private and public...

McDonald’s Serbia

Proud Recipient of the National Đorđe Vajfert CSR Award

For over two decades, McDonald’s Serbia has been a committed partner of the Creative Educational Center, supporting the inclusion of young people with intellectual...

Uroš Đorđević, Account Executive Dell Technologies

Technology as an Equalizer

Dell is fully committed to developing technologies and services that make business easier for users. The idea of inclusivity and equal access to innovation...

Denmark Now Leading the EU Council

After years of quiet preparation and mounting anticipation, Denmark has stepped into the spotlight—officially assuming the rotating Presidency of...

Serbia and Japan Elevate Business Cooperation to a New Level

A new chapter in economic relations between Serbia and Japan has begun with the signing of a Memorandum of...

Serbia Records First Trade Surplus with Germany in Two Decades

Serbia’s first trade surplus with Germany in 20 years signals a deepening partnership and economic resilience amid global challenges Serbia...

Air Serbia Reinstates Direct Belgrade-Geneva Flights

Air Serbia, the national airline of the Republic of Serbia, today announced that it has reinstated its direct air...

Fuel Costs Across the Balkan Region

Drivers in the Balkans are facing a varied landscape when it comes to fuel costs, with Bosnia and Herzegovina...