Nenad Vučinić, General Manager Of Telesign Belgrade

Building Trust In The Digital World

Consumers want to trust the brands that they love, and brands want to build trusted digital platforms that their customers can rely on. However, trust can be elusive in the digital world, and staying ahead of fraud prevention can be challenging

Telesign was founded to solve the challenge of online fraud prevention and provide an online identity solution that enables technology adoption around the world. Telesign annually protects more than a billion accounts from takeovers. The company is a trusted partner to global enterprises across more than 230 countries and territories, including eight of the world’s top ten internet companies. We took this opportunity to interview Nenad Vučinić, General Manager of Telesign Belgrade, to discuss the company’s history and its Belgrade operations, but also its vision for the future.

Can you give us a short history of Telesign in Belgrade?

– We have been in Belgrade since 2012 and have since grown to more than 370 employees here. Belgrade is an ideal location for many reasons.

It has a highly educated, motivated, and multilingual workforce, many of whom have deep technology and telecommunications industry knowledge. Over the past ten years, we have made significant investments in Belgrade, including ambitious hiring of personnel, extensive employee training and knowledge transfer.

We are constantly impressed by the quality of the labor market in Serbia. In addition to expanding our IT roles here, we have added strategic roles in sales, marketing, and support to serve our growing international presence, and we plan to expand further.

Our global footprint of 700+ direct-to-carrier routes spanning more than 230 countries and territories equips Telesign to deliver 21+ billion verifications annually

What is Telesign’s mission and what are some of the company’s key differentiators?

– Telesign connects, protects, and defends companies and customers, and digital interactions between them. With powerful machine learning that delivers identity with speed, accuracy, and global reach, we enable Continuous Trust™. Empowering companies to transact, communicate and engage with their customers free of fear, Continuous Trust makes the promise of the digital economy possible. At our core, we enable companies to create a happier and healthier digital experience for their customers. Our global footprint of 700+ direct-to-carrier routes spanning more than 230 countries and territories equips Telesign to deliver 21+ billion verifications annually. With our proprietary data sets, exclusive global partnerships, and client relationships, Telesign offers powerful fraud prevention solutions to customers worldwide.

Can you provide examples of Telesign in action?

– Customer onboarding is a critical use case. Today, one in four newly created accounts are fake. Businesses need to detect potential risk as quickly as possible, while adding minimal friction. Telesign’s intelligent solutions are trained to detect fraudulent phone numbers and recommend when to block risky new users. Leading internet and social media companies like Mamba, one of the world’s largest online dating sites, use Telesign to prevent fraud.

Another use case is toll fraud/IRSF, which can cost companies hundreds of thousands of dollars in a single attack—all it takes is an unprotected form or phone line. Companies utilize Telesign to detect voice and message traffic abnormalities and block fraudulent traffic and robocalls

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