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Kruna Gavović, CEO at The Lean Six Sigma Company CEE and CEO at Balance Company CEE

A Smile Is The First added Value

Companies that implement Lean Six Sigma improve quality and reduce waste, bringing longterm benefits in customer experience, efficiency, profit and the working environment, in both manufacturing and services

In the years to come we will invest the maximum effortand knowledge to understand the needs of our clients. With constant training and developing our corporate culture in the region and around the world, we will give our best to provide top-notch service — says Kruna Gavović.

You have an extremely demanding and responsible job, and yet you emphasize that the most important role in your life is being a mother. Is it possible to learn how to set priorities and how to rank goals?

— It is very important to set priorities, because this is the only way we can strike a balance. But it is also very demanding, it requires huge investment, but also a change in the way of thinking. My priorities have changed in the last seven years since I became a mother, but since childhood I had a clear picture of my future and what I want to give to the environment and the world. I always carry good energy with me, which usually makes people think that everything in my life goes easily. My life path has not always been easy, but it wasn’t ordinary either. That’s why I always try to focus on opportunities with the right risk assessment, and also to set the best example to my daughter. I have a few role models in life, people close to me – each of them because of a certain part of their personality and the art of living. And my greatest success is the fact that I have achieved everything I visualized.

With Balance Company slogan “We build smiles”, are you saying that in the years to come you will also develop corporate culture while creating smiles among your clients and the whole of society?

— I always try to carry a smile with me, because I believe that a smile is the first added value of any relationship, including in business. Happy customers are likely to buy again, to refer someone, and to stay loyal to a brand. In short, customer experience directly impacts loyalty.

My priorities have changed in the last 7years since I became a mother

We must always understand our customers’ needs, appreciate them, ask for feedback, give them our undivided attention, promote a helpful and friendly environment and boost employee’s morale. It is the customer who ultimately defines true value. In the years to come we will invest the maximum effort and knowledge to understand the needs of our clients. With constant training and developing corporate culture in the region and around the world, we will give our best to provide top-notch service.

You are focused on services related to Lean Six Sigma methodology, Family Friendly Enterprise and Socially Responsible Employer certification. Which companies invest most in these concepts?

— Companies that implement Lean Six Sigma will increase the quality improvement and waste reduction, which will have long-term benefits in customer experience, efficiency, profit and work environment.

There are benefits both for manufactory and service industry. Regarding Family Friendly Enterprise and Socially Responsible Employer certification we are very happy that many companies in Serbia and the region are active in work-life-balance and social responsibility. Social responsibility can improve staff experience, increase motivation, build loyalty in the workplace and lead to greater productivity. The best benefits for a company that improves work-life balance and social responsibility are its positive impact on society and the environment, increased brand recognition and public trust, increased customer and staff loyalty, a competitive advantage and greater sustainability.

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