Since it was founded in 1990, company LOGO has continuously reaffirmed its excellence in creating integrated solutions and its leadership position in the region’s ICT industry
In this interview for CorD Magazine, LOGO’s Jovan Veljković singles out reliability and efficiency in its “turnkey” solutions-based business as its greatest advantages, while he also also emphasises that his company is fully committed to its clients.
As a company that continually expands its portfolio and the areas it covers, which sectors are you present in today?
Following the amassing of extensive experience in the industry, we recognised the importance of companies in our field specialising for specific market verticals. And this approach has proven invaluable because a greater focus brings greater value to our clients.
The very nature of specialisations ensures that you better understand your clients’ needs, which facilitates the creating of solutions that meet their specific needs. Our primary focus is on critical infrastructure, hospitality, industry, utilities and telecoms, though we’ve also worked successfully in other areas during our 34-year history.
Furthermore, our approach differs from that of the majority of the market because we are able to offer the client a “one-stop shop” approach by providing E2E services and solutions in the fields of information and communication technologies, technical security and multimedia systems, automation and electrical installations.
Could you give us an example of the benefits of E2E services?
Of course… I will give you a specific example: in the hospitality vertical, when our potential client builds a hotel, we are in a position to offer consulting, design, implementation and integration services, including support and maintenance following the completion of the initial project. With this approach, LOGO takes full responsibility for the project. This is particularly important in the hotel industry, from two perspectives. On the one hand, our systems represent the basic tools for managing and running a hotel, and future efficiency thus depends on those tools.
The LOGO Experience Centre has enabled us to present to our clients, in direct presentations, cutting-edge technologies and solutions in our industry
On the other hand, Ekstra Low Voltage systems are fundamental to the experience of the future guests, as an example of this we can state that they are used as an interface in the communication between guests – the external world and the hotel operator. Ultimately, the uniqeuness of this market vertical is found in the presence of standards created by the globally present hotel chains. It is our job to help investors navigate through them by offering solutions that meet those standards, while optimizing the cost to fit budgets set by the investors.
LOGO has established a cutting-edge Experience Centre in the area of weak electricity currents. What reflects its significance?
— Setting up LOGO’s state-of-the-art Experience Center represents our commitment to the cutting-edge technologies and solutions in our industry.
With this experience center we have created an enviroment in which we truly brought our solutions closer to our clietns – giving them meaning and demonstrating our competence in executing our proposals.
Furthermore, having demo systems and equipment on site available allows for better education and preparation of our engineers. This gives us the capacity to set a testing enviroment where we can test solutions prior to bringing them to our customers, which is something that really sets us apart.
Finally, we believe that such an investment, which just from the perspective of services – was more than 35.000 manhours of our colleagues, makes it easier for our potential customers and partners to understand what LOGO is about, and as such it sets a bar for the comittment levels that we have towards our purpouse as a company.