Dragomir Lazović, Owner And Managing Director, Matis d.o.o. Ivanjica

A Full 20 Years at the Top

Ivanjica-based company Matis has achieved continuous success on the domestic and more demanding European markets over the course of a full two decades, thanks to its top quality, outstanding selection of furniture and excellent prices

CorD Magazine spoke to the man behind and at the helm of this Ivanjica giant about the vision and secret to creating a major domestic brand, the importance of investments in people, equipment and technology, entering the construction sector and the construction of the luxury Rozeta complex on Kopaonik.

You last year celebrated a major jubilee marking 20 years since the company’s establishment. Could it be said that your success is the result of the work of everyone comprising the company, doing business responsibly and preserving traditional values?

— Absolutely! The way in which this question was posed actually also provided the full answer. The essential segment in the functioning of our company is our investment in people. The principle of creating a positive atmosphere, dedication to good interpersonal relations, as well as the improvement of the most modern training methods, are key sustainability factors.

Sales of 342 fully luxuriously furnished apartments with the possibility of leasing , Located in the Sunčana Dolina ski slope itself, Complete with a luxury spa centre covering 1,700m2, a gym, ski equipment room, children’s playroom, three hospitality establishments, 381 parking spaces in the underground garage

We are a system that has persevered for a very long time, and it is precisely this segment of the sense of belonging to the company and looking to the future of the company that is our major result that has manifested in success.

By insisting on top quality, an exceptional selection of furniture and excellent prices, you have acquired an excellent reputation on the extremely competitive Serbian market. How did you also conquer Europe? Are they even more demanding?

— The relentless charge of the world economy at the global level compelled us to think deeply about our product range. We have endeavoured to ensure that all our factories are equipped with the latest CNC technologies. It was precisely through the conception of good technologies and good design solutions that we succeeded in creating a range able to rival all the world’s manufacturers.

Through the conception of good technologies and good design solutions that we succeeded in creating a range able to rival all the world’s manufacturers.

Good sales teams, both in Serbia and on export markets, have done an outstanding job of covering the market both in terms of goods and marketing. That was a very difficult job, particularly abroad, but European clients quickly realised that we are an extremely responsible company in all segments of our business.

Over the course of these two decades, Matis has become a major brand and the flagship of Serbian industry and trade. How did you end up venturing into construction – given that you’re building an apart-hotel on Kopaonik?

— Although the serial production of furniture is the main business of the Matis Group, we decided on this large co-investment because Zetagradnja from Podgorica, which is perhaps the largest company in the construction field in the Balkans, stood behind us as a partner. The Rozeta resort and residence on Kopaonik is a huge investment. It could be said that it’s also the biggest development at the very centre of the biggest ski resort mountain in Serbia. This complex should serve as an example of what tourism potential should look like at the highest world level. Of course, it will be enriched with an interior that will be created by the Matis company. When everything is summed up, I’m certain that the Rozeta complex will provide an immeasurably beautiful feeling to every apartment owner or user, but also that the facilities that we will offer will be enjoyed by everyone.

Sales contact: +381 11 41 24 944, email: website:

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