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Dragana Orlandić, CEO, Dahlia

Dahlia – New Era of Modern Skincare

During the period leading up to its 100th anniversary, Dahlia has undergone a significant and extensive transformation, including the completion of a major capital acquisition by Siberian Wellness

This year marks the implementing of a strategy that one of our oldest companies has been working on diligently in order to present an expanded product portfolio to the market. Simultaneously, this company is also finalising the rebranding process in order to preserve its identity while demonstrating to new brands its commitment to uncompromising quality.

We would firstly like to congratulate you on Dahlia’s 100th anniversary this year, and then ask what your secret is?

— Thank you! A century of operations is indeed an impressive milestone that places an exceptional task ahead of us—to justify the trust of our customers and show them that we still genuinely care.

It has been just over a year since the completion of Dahlia’s acquisition by Siberian Wellness, and this centennial year, which we are celebrating on 8th March, will be the year of implementing our strategy that we have been working on diligently to present an expanded product portfolio to the market and customers.

We have integrated the expertise of the parent company, Siberian Wellness, in order to maximise our potential

Our priorities have been successfully rebuilding customer trust in well-known brands, coupled with the formation of a great team of professionals dedicated to achieving all set goals. We have integrated the expertise of the parent company, Siberian Wellness, to maximise our potential, while local production of certain Siberian Wellness products has provided us with stability in supplying cosmetic products to the markets of the European Union and Turkey. Concurrently, we have successfully launched new brands, expanded the range of existing Dahlia brands, improved product composition and introduced entirely new lines.

Your slogan is “Dahlia Cares”, while quality is your hallmark. Alongside the combining of tradition and innovation, is this the winning combination that makes you competitive?

— We are committed to creating an enhanced portfolio of Dahlia skincare products that combine the strength of tradition and modern technology. We are finalising the rebranding process in order to preserve our identity, while we simultaneously want to show new brands that we remain committed to uncompromising quality. Under the slogan “Dahlia Cares”, we have shown the synergy of everything that is important to us as a company: caring for a tradition that has lasted a century, ensuring the quality that is our hallmark, but, above all, caring for people and the world around us.

Given that we know that you’ve already launched new lines and expanded the range of existing Dahlia brands, we assume that you entered this year with great ambitions. Could you share some of those plans with us?

— We have already launched three new products from the Teen Skin line and four from the Cool Kids line. We will soon introduce the new Botanika line, followed by the ‘Da! by Dahlia’ collection and a premium baby care line – Baby Care. Our product range will thereby target all consumer categories, from babies and toddlers, through teenagers and the whole family, to mature women. We will introduce an exclusive premium line by the end of this year, with which we will crown the centenary of our existence. This will be the epitome of everything we nurture – we remain committed to maintaining high standards and fulfilling the high expectations of our consumers.

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