Dimitrios Bogdanos, Founder and Director of Zeus Auto

Passion for Mercedes

Zeus Auto is a workshop specialising in repairs and maintenance of Mercedes-Benz produced passenger vehicles, vans and smart vehicles, as well as tuning & styling

The core work of Zeus Auto relates to the maintenance, repair or diagnostics of all Mercedes vehicles, smart cars and van programmes. Its workshop is staffed by specialised experts with vast experience and possesses the latest technology, equipment and parts. And it is this that distinguishes it on the market.

Did the establishing of Zeus Auto represent a logical step in your career?

Establishing Zeus Auto Mercedes-Benz was a logical step for me to take and one that came as a kind of natural progression of my career, given that I’m a graduate Automotive Engineer and that I spent years studying at two universities in England. Cars and motorcycles have always been my passion. As far back as I can remember, I would hold a toy car or bike on my hand and play with it, making the sound of the exhaust.

The steps I took prior to establishing the company included amassing long-term experience as an After-Sales Network Auditor at Mercedes Benz Hellas in Greece and, of course, as After-Sales Manager at Mercedes-Benz Serbia and Montenegro, leading a team of 120 people. However, in the back of my mind was always a desire to have my own Workshop-Service and to pursue my passion.

That opportunity ultimately arrived here in Serbia, when Mercedes-Benz Srbija i Crna Gora was sold to Emil Frey, a Swiss company, and was no longer in the hands of Germany’s DAIMLER AG. I had to make a decision and that decision was “to realise my dream”, as my dear friend, Mercedes-Benz Hellas CEO Dr Paufler, would say.

You employ exclusively specialised experts at Zeus Auto, who – in addition to their specialist knowhow – can boast of rich experience, creativity and passion. Is this what sets you apart on the market?

We have all the authorised Mercedes-Benz equipment needed to carry out the required repairs, otherwise we wouldn’t be able to do anything, given that these vehicles are full of electronics and complicated mechanical parts. Moreover, and even more importantly, we have the right specialised expert technicians to do that work, and they have all spent their entire careers working exclusively on Mercedes-Benz vehicles. You see, in this job, the human factor is still the most important aspect when it comes to achieving success – not only in a technical sense, but also at the level of communication with the customer. As one colleague once noted, in this job you have to be a good technician, have very good organisation, be well mannered in communication and settlements, good at mathematics in order to provide the right price for the right work, and a good psychiatrist able to tell the customer precisely what he wants to hear.

This is a very demanding job indeed, one that requires motivation, love and passion. And that characterises to the entire Zeus Auto team.

A Mercedes is not just a car, as the Mercedes name is also synonymous with durability, luxury, comfort, safety, prestige, and love… However, what does Mercedes mean to you personally?

It is true that Mercedes is not just a car and is, of course, everything that you’ve described. Mercedes is also a great sports/racing car company with a wonderful history in motorsports and one of the most successful Formula 1 teams ever. As former racing driver myself, I am proud to represent this legacy, but it goes even beyond that for me. I personally consider Mercedes-Benz as also being a way of life; a way of life that consists all the above. And besides, Zeus, as the God of the Gods, would choose only the very best.

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