Two decades ago, when this company launched its operations in Serbia, the desire was for the EKO brand to become synonymous with reliability, quality and top services, and that vision quickly became a reality
EKO Serbia aligned its strategy for Serbia with the “Vision 2025” strategic plan, in order – like all companies operating within the Group – to accelerate its transformation and provide financially affordable solutions for everyone, as well as significant benefits for its customers,” explains EKO Serbia’s CEO.
Will your commitment to prioritising consumers, the local community and the environment remain at the core of your business for the next 20 years?
— EKO Serbia has invested over 100 million euros over the past two decades, and today more than 700 people are directly and indirectly employed within our company.
We operate through a network of 57 petrol stations, offering a complete portfolio of fuel products, including high-quality premium fuels – Diesel Double Filtered and EKO Racing 100 RON. Additionally, consumers have access to the well-supplied Kalypso minimarket, where they can find everything that they need for their travels and maintaining their car. EKO petrol stations are also places where drivers can rest and refresh with high-quality coffee.
Expansion of the EKO petrol station network is planned, while simultaneously introducing innovations to improve the quality of our products and services. Also, through digital transformation, we aim to improve the customer experience, particularly with the EKO Smile loyalty programme, which recently celebrated its 10th anniversary and, with over 700,000 members, has become one of the most successful programmes of its kind on the Serbian market. As a socially responsible company, we continue to support projects aimed at socially disadvantaged groups, education, traffic safety and environmental protection.
What is EKO Serbia’s strategy regarding a sustainable future?
— Adapting to changes in the global energy market, HELLENiQ ENERGY, of which EKO Serbia is a member, has defined a strategic development plan called “Vision 2025”, representing one of the most ambitious targeted investment programmes and worth almost four billion euros.
Through our digital transformation, we are working to improve the customer experience, particularly with the EKO Smile loyalty programme
EKO Serbia aligned the strategy for Serbia with the “Vision 2025” strategic plan. This means that, like all companies operating within the Group, it is accelerating its transformation in order to provide financially affordable solutions for everyone, as well as significant benefits for its customers.
In line with the business strategy of the Group and the energy transition process, EKO Serbia is undertaking several initiatives. We are firstly exploring opportunities to install small photovoltaic panels at our petrol stations throughout Serbia, thus enabling increased use of solar energy. Additionally, the company plans to introduce electric vehicle chargers, promoting sustainable transportation and contributing to a cleaner and more sustainable future.
Will you continue to stand by Serbian athletes during their quest for medals and records at the upcoming Paris Olympics?
— EKO Serbia is a proud long-standing sponsor of the Olympic Committee of Serbia, as a company that shares common values and contributes to the development of sports in Serbia. Through this partnership, the company expresses satisfaction in supporting the Serbian Olympic team – young, talented and successful athletes representing their country in Paris this year, at one of the world’s most important sporting competitions.