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Aleksandar Cicmil, CFO, Promont Group
Dejan Pejčinović, General Manager, Movenpick Fruške Terme

In The Company Of The Best – Serbian Hospitality With International Standards!

Hotel Fruške Terme has become the first hotel of Mövenpick Hotels & Resorts in Serbia and part of the AccorHotels group, which represents a major step forward for Serbian tourism and the country’s hotel industry. At Fruške Terme, they believe that they will continue their successful operations in 2023 and will satisfy and even exceed their guests’ expectations

Through guest comments, they receive constant confirmations of quality and are compared to the world’s best hotels, which demonstrates that Fruške Terme is not lagging behind similar world destinations of this type and that it additionally has certain advantages that are specific to our lands. And revealing for our magazine just how that is achieved are Aleksandar Cicmil and Dejan Pejčinović.

Only the best are able to join the AccorHotels family, which operates in 110 countries. Fruška Terme proved worthy of its place as Serbia’s largest wellness and spa resort, and thus earned the right to add Mövenpick to its name?

With the high operational standards, excellent visitor numbers and positioning that we achieved as a hotel in the previous period, we compelled the people from Accor to take notice of us and that’s how we received the offer to integrate and enter the group and the Mövenpick premium brand. This largest hospitality company in Europe, with more than 5,300 hotels and around 800,000 rooms in 110 locations worldwide, has approximately 40 brands in its portfolio. On the basis of service type and quality, but also the values that we share, we opted for Mövenpick. Integration also implied harmonising certain technical and work standards, and in the period ahead we will have an even better service and lots of things that will make our guests’ stay even more attractive.

For all of us, this serves as great confirmation and recognition of our quality work and business standards. At Promont group, we consider that entering Accor’s European and global chain will contribute significantly to improving the visibility and positioning of our tourist offer and, as a consequence, to higher numbers of visitors from Europe and around the world. We successfully combine Serbian hospitality and international standards, to the great pleasure of all our guests.

Are you relying on Accor’s powerful global network and outstanding loyalty programme contributing to increasing the number of guests you have arriving from beyond Serbia and the Balkan region?

Membership in the Accor programme will certainly influence promotion and presentation, as well as the number of foreign guests, but will also increase the average length of stay in Serbia. Under the scope of the offer itself, benefits are earned for staying longer than two days, which is also promoted under the scope of our package offer, in which we enable guests to take advantage of additional benefits if they stay three or more days.

Thanks to its holistic approach to environmental protection, Green Globe has declared Mövenpick the world’s most sustainable hotel company for five consecutive years already. This fact makes us particularly happy, as it reassures us that you will protect our Fruška Gora…

We also share the same values with the Mövenpick brand on this issue. The Promont company and Fruška Terme resort provide major support to sustainable development programmes. Testifying to this are the areas of greenery and flower gardens at the resort itself, but also the solar panels on our garage that supply electricity to the public lighting system. We have electric chargers in the garage and within the framework of the ethno complex.

The hotel has already spent years working on recycling and the composting of organic waste. We will this year also be involved in the major drive for the afforestation of Fruška Gora. We are partners in projects promoting a healthy lifestyle, cycling and the Tour de Fruška event, which this May will bring together cyclists from all over Europe on Fruška Gora. Our offer will also include chargers and an electric bicycle rental service for touring Fruška Gora.

At our hotel we welcome families with children and romantic couples, but also business clientele, who comprise an important segment of our business

Under the auspices of the Mövenpick brand is a programme for the elimination of single-use plastic that we also implement, so at our resort you will see ecological straws for drinks, dispensers for hotel cosmetics that have replaced small plastic bottles, paper bags instead of plastic ones, wooden pencils instead of pens in the rooms and more many details that imply caring for natural resources and sustainability.

Mentioning the wooden pencil, it has a cap that contains basil seeds, with the aim of being sowed and producing a new plant.

Mövenpick Fruške Terme Resort & Spa is located a 40-minute drive from Belgrade Nikola Tesla Airport and represents the perfect combination of luxury and nature. We wouldn’t be mistaken if we said that this is precisely what modern people need?

Taking a higher number of shorter holidays throughout the course of the year is a growing trend around the world. A weekend of relaxation in our resort’s thermal mineral pools or indulging in one of the massages at our wellness and SPA centre, all accompanied by delicious local specialities to the songs and sounds of tamburica players, are certainly motives that suit this philosophy. The fast tempo of life, but also extended working days, exhausts modern people, regardless of their occupation. Our geographical position, just an hour away from Belgrade and 20 minutes from Novi Sad, and enabling excellent accessibility from other cities, enables us to spend less time on the road and more time using the facilities we offer. It is precisely this close proximity and accessibility that make us competitive on weekdays too.

On the sunny side of Fruška Gora, surrounded by greenery and hiking trails, you are offered relaxation through nature walks and enjoyment in a natural environment. The Serbian holy mountain, with its 17 monasteries and other cultural and historical monuments, offers additional activities and tour programmes, while there are also the Fruška Gora vineyards and the possibility to tour wineries. Under the scope of our gastronomic offer, we prepare tasting menus at our ethno-restaurant, pairing local specialities and wines.

Your hotel has 201 rooms, 11 swimming pools with healing, thermal-mineral water, 12 types of saunas, 11 conference rooms, two restaurants, bars etc. You certainly have more than enough to satisfy even the most demanding guests seeking only the very best.

In shaping the offer, we took into considerations the needs of the modern guest, but also the multifunctionality of our facilities. We last year established the Thermal Riviera, a complex of outdoor swimming pools on an area of approximately 10,000 square metres with slides, a splash safari section for children, pools and accompanying bars, thus expanding our pool capacity to accommodate more than 1,200 gusts. At our hotel we welcome families with children and romantic couples, but also business clientele, who comprise an important segment of our business. At present, with around 2,000 square metres of conference halls, we are probably the country’s largest hotel-congress centre, which is also confirmed by our specialisation within the scope of categorisation, in which we define ourselves as a congress hotel.

I think we are a perfect example of another trend being marketed in the MICE (meetings, incentive, conferences & events) segment: BLEISURE – a trend representing the fusing of business & leisure destinations. Participants in educational seminars are additionally motivated to more easily opt to participate in conferences and to stay longer because of the ancillary content that they are able to utilise once the business part of their stay has ended. One of the goals for 2023 is to further develop the entertainment offer at the resort itself, as well as cooperating with other destination-based service providers.

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