Olivera Zulović, Manager For Affluent And Private Banking Clients, Societe Generale:

High Standards For Demanding Clients

In Societe Generale’s Affluent Banking Department, we follow the needs of two segments: Avantage clients and Private Banking clients. The first business model is designed for clients who want professional support in planning their personal finances, and the second includes investment support and advice

Olivera Zulovic

In the private banking sector the French group Societe Generale is taking a leading position not only in its home country but generally in Europe. The prestigious magazine Global Finance has declared Societe Generale the best in private banking for 2017 in France, Monaco and for business people in western Europe.

Olivera Zulović, manager of Societe Generale’s Department for Affluent and Private Banking has been speaking to CorD about the readiness of the Serbian market for expanding private banking and the needs of local clients for investment banking services.

What services does your bank offer affluent clients?

In affluent banking in Societe Generale we follow the needs of two segments: Avantage clients and Private Banking clients who are connected in several aspects. We are very proud to be at the service of all. Avantage is a business model intended for clients who are seeking professional support in planning their personal finances and Private Banking includes support and investment services.

What are the specific characteristics of this market sub-segment?

Clients who use Private Banking services and Avantage clients are bank service users who have high expectations of our offer and products that support their lifestyle, but also of the professional support that they receive from their bankers. Societe Generale is a financial institution that can offer them this with added value – they can dispose of the first online branch where they can carry out the most demanding banking services without going to the bank, gold cards and various privileged services. Our solutions give them security in planning their personal finances, whether they invest in real estate, plan their children’s education or opt for saving or insurance.

According to our clients’ needs we have formed a set of conveniences that business people and clients in this segment demand of us – a team of experts together with products, projects and solutions that are very well received

Are all the solutions that you offer on mature markets available to these clients?

With the support and expertise of Societe Generale Private Banking (SGPB), Societe Generale expanded its private banking offer for managing the estates of a specific group of clients at the end of last year. Using the recognised knowhow of SGPB, Societe Generale Serbia strengthened its team and offer, so as to provide access for our clients to services and advice of an exceptionally high quality. In this way we have made it possible for clients to access a wider range of products, especially solutions that relate to planning real estate and advising on domestic and foreign investment.

What differentiates your bank from the competition in this segment?

It is important to save our clients’ time, which is why they use the online branch to communicate with the bank even after working hours and during the weekend. In the online branch they can make a request for an overdraft or credit, while the products intended for them also have exclusive conditions. In our daily work we have noticed that clients best of all like the National Bank’s median rate in foreign exchange business. Societe Generale has credibility on international markets and huge experience, and the support of the group’s experts through investment advice in Private Banking is also made available to Avantage clients.

Societe Generale has credibility on international markets and huge experience, and the support of the group’s experts through investment advice in Private Banking is also made available to Avantage clients.