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Nicolas Marquier, Regional Manager for the Western Balkans at the International Finance Corporation (IFC)

Financing the Future

IFC, the largest global development institution, has provided almost $1 billion in financing to Serbia’s private sector over the past six years IFC, as a...

Dr Ivan Todorović, Todorović Law Firm

Dedicated Advisors and Tenacious Litigators

The Todorović Law Firm has existed for more than 30 years and throughout that time has demonstrated its unwavering dedication to continuously advancing at...

Marija Stojiljković, Founder, Royal Nanny

Children Deserve the Best Nannies

Royal Nanny offers a wide range of childcare services, primarily through mediating between professional nannies and families, providing responsible, meticulous, trained and caring individuals Starting...

Petar Miljković, CEO, 14. Oktobar d.o.o.

Employees are the Company’s Real Strength

This former Kruševac giant, which has come a long way over the course of 100 years of operations, developing from a construction machinery factory...

Nenad Nikolovski, CEO, Baby Food Factory d.o.o.

Dedicated to Quality, Innovation and Taste

Despite being in its infancy, the Baby Food Factory has already become synonymous with quality and healthy nutrition for all generations. With the Nutrino...

Marina Rakić, HR Director, MK Group

We Fight For Our Talented People

A large number of employers in Serbia are already importing labour to fill lower positions. At the same time, automation processes are being implemented that don’t necessarily imply a reduction in the workforce, but rather also the re-educating of the existing workforce for new jobs.

The search for a high-quality workforce has always been topical. The aim of every employer is to find the best candidates on the market, to motivate and retain them. Over the past 20 years, however, a real struggle for talent has been playing out on the global market, and for several reasons. The liberalisation of the world market has led to greater movements of people seeking attractive jobs.

Digitalisation has led to the disappearance of some jobs, but also to the emergence of new positions that didn’t even exist until recently. Furthermore, we have seen an acceleration of business processes and faster cycles of change, which in turn leads to more frequent transformations within organisations. From the perspective of human resources, the departure of people to attractive markets has made it more difficult to find people for a large number of positions, while digitalisation has led to people with completely new knowhow and skills being sought. With competition greater than ever before, people’s costs are also rising year-onyear. Serbia, like all other countries, is not excluded from this global process.

When it comes to the further direction, companies must primarily invest more in their own workforce and follow trends that make them an attractive employer. At MK Group, we strive to secure not only adequate earnings, but also education, training and other benefits for employees, as well as to work continuously to build an organisational culture that supports innovation and growth.

The best way for any employer to handle these challenges is to invest in people, in the broadest sense, and in a culture that supports growth and development

Modern business operations require companies to encourage people to develop, but also to provide them with opportunities to learn continuously and gain new experiences. I will mention that MK Group has, among other things, just implemented its one-year Digital Academy project, and we will continue with this practise in the years ahead. This project has been conceived with the aim of developing talent and improving the knowhow and experience of employees. During the nine months that the Digital Academy lasted, seven of the most talented experts from the MK Group system had an opportunity, through nine modules, to acquaint themselves with the most modern technology in agriculture, to operate drones, but also to improve their agronomic knowledge and managerial skills through training in project management, business processes and financial management.

Viewed on the whole, large migrations of populations are inevitable, which is why a large number of employers in Serbia are already importing labour for lower positions. Although we are just at the beginning, there is every chance that this process will continue and accelerate. In parallel with that, automation processes are being implemented that don’t necessarily imply a reduction in the workforce, but rather also the re-educating of the existing workforce for new jobs. That’s actually why it’s important to have understanding and to build your own personnel and talented workers.

Comment by Zoran Panović

Diplomatic Twine

German politician Markus Söder promised to support Serbia on its EU journey. According to the German media, Söder is making “diplomatic twine” in his...

Branka Anđelković, Co-founder and Programme Director of the Public Policy Research Centre

An Even Bigger Grey Market?

In the case of workers of the platform employed in food production and passenger transport, the Open Balkan initiative might not contribute to the...

Čedanka Andrić, President of Trade Union Confederation NEZAVISNOST

Increased Competition Between Low-Paid Workers

Considering educational qualification and unemployment structures in Serbia, my opinion is that this measure could only increase the pressure on workers in Serbia to...

Jelena Jevtović, Serbian Association of Employers

Employers Will More Quickly Find Workers

The employing of citizens of these two countries in Serbia could ease the labour shortage problem, but fundamentally resolving it requires education system reform It...

Serbia to Receive €1.63 Billion in EU Funding for Western Balkans Growth Plan

Serbia is set to receive €1.63 billion as part of the new Western Balkans growth plan over the next...

Chinese President Xi Jinping to Embark on Official Visit to Serbia

The press office of Serbian President Aleksandar Vucic announced that Chinese President Xi Jinping will be visiting Serbia on...

High-Speed Rail Link Between Novi Sad and Budapest Set to Start in Decembar 

The main track on the high-speed rail section from Novi Sad to Budapest has been successfully connected at the...

Mattoni 1873 Completes Acquisition of Knjaz Miloš for €90 Million

Mattoni 1873, the titan of mineral water and non-alcoholic beverages in Central Europe, has just elevated its portfolio by...

EU Parliament Passes Stringent Packaging Laws

In a decisive move, the European Parliament has passed new regulations aimed at significantly reducing packaging waste, setting ambitious...

Serbia to Receive €1.63 Billion in EU Funding for Western Balkans Growth Plan

Serbia is set to receive €1.63 billion as part of the new Western Balkans growth plan over the next...

EU Parliament Passes Stringent Packaging Laws

In a decisive move, the European Parliament has passed new regulations aimed at significantly reducing packaging waste, setting ambitious...

Serbia’s Gaming Industry Sees Significant Growth and Employment Surge in 2023

In 2023, Serbia's gaming industry earned more than 175 million euros, marking a 17 percent increase from 2022, and...

Maserati’s Balkan Expansion: New Showroom Opens in Belgrade

Delta Auto Group has unveiled an exclusive Maserati showroom in Belgrade, setting new luxury benchmarks in line with the...

Peter Pellegrini Wins Slovak Presidential Election

Peter Pellegrini, the candidate from the ruling coalition, won the second round of the presidential elections in Slovakia, securing...

Serbia to Receive €1.63 Billion in EU Funding for Western Balkans Growth Plan

Serbia is set to receive €1.63 billion as part of the new Western Balkans growth plan over the next...

EU Parliament Passes Stringent Packaging Laws

In a decisive move, the European Parliament has passed new regulations aimed at significantly reducing packaging waste, setting ambitious...

Serbia’s Gaming Industry Sees Significant Growth and Employment Surge in 2023

In 2023, Serbia's gaming industry earned more than 175 million euros, marking a 17 percent increase from 2022, and...

Maserati’s Balkan Expansion: New Showroom Opens in Belgrade

Delta Auto Group has unveiled an exclusive Maserati showroom in Belgrade, setting new luxury benchmarks in line with the...

Peter Pellegrini Wins Slovak Presidential Election

Peter Pellegrini, the candidate from the ruling coalition, won the second round of the presidential elections in Slovakia, securing...
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