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Nicolas Marquier, Regional Manager for the Western Balkans at the International Finance Corporation (IFC)

Financing the Future

IFC, the largest global development institution, has provided almost $1 billion in financing to Serbia’s private sector over the past six years IFC, as a...

Dr Ivan Todorović, Todorović Law Firm

Dedicated Advisors and Tenacious Litigators

The Todorović Law Firm has existed for more than 30 years and throughout that time has demonstrated its unwavering dedication to continuously advancing at...

Marija Stojiljković, Founder, Royal Nanny

Children Deserve the Best Nannies

Royal Nanny offers a wide range of childcare services, primarily through mediating between professional nannies and families, providing responsible, meticulous, trained and caring individuals Starting...

Petar Miljković, CEO, 14. Oktobar d.o.o.

Employees are the Company’s Real Strength

This former Kruševac giant, which has come a long way over the course of 100 years of operations, developing from a construction machinery factory...

Ivana Bogdanović, Director of Marketing and Corporate Communications at Addiko Bank

CSR as a Longstanding Priority

In today’s world, where gaining the trust of clients is the most important aspect of a company’s business, CSR, or socially responsible operations, represents...

Sofija Stefanović, Physical Anthropologist

We Need To Believe In Ourselves

What helps us to uncover the values of the modern Serbia is the increasing public presence of the results of the work of creative people. Their presence inspires and demonstrates that our country has an essential treasure: people who are capable of creating top works, regardless of the circumstances under which they live.

When we consider the image of the modern Serbia, I think it is worth mentioning the book Imagining the Balkans, the brilliant work of historian Marija Todorova. Specifically, she explains how the centurieslong negative image of the Balkan countries in the Western world led to an incredibly terrible and enduring effect that is even present to this day – we have ourselves begun to believe that we are bad precisely because of the impression that others had of us.

In that sense, image – as the sum of beliefs, impressions and ideas that someone has about us – is not at all insignificant when it comes to forming our opinion of ourselves. It is precisely because of that, and due to the need for the opinions of others to stop influencing us in a negative way, that the key to our change is not in the planned creation of some new image of Serbia in the eyes of others, but rather in us starting to believe that we are good and not bad in the way that we are still often viewed today.

Serbia should enable the recognising, support and respect of creativity, and that will restore our faith that we are good. Belief that we are good should be the new image of Serbia

The first step in really making that happen is for us to get acquainted with our own values, to recognise the pillars of our heritage and culture, because we will then walk proudly through the ramparts of ancient fortifications throughout Serbia and stop using them as rubbish dumps.

What helps us to uncover the values of the modern Serbia is the increasing public presence of the results of the work of creative people. Their presence inspires and demonstrates that our country has an essential treasure: people who are capable of creating top works, regardless of the circumstances under which they live. That character, that drive for us to create no matter what, is perhaps one of our greatest values. Creatives don’t only change our perception of Serbia, but their works also represent an inexhaustible source of inspiration. It is precisely because of the values of creative people that it is necessary for our society to create a lasting support pillar for their creativity, because creativity is actually the foundation and source of the development of humanity as a whole.

Comment by Zoran Panović

Diplomatic Twine

German politician Markus Söder promised to support Serbia on its EU journey. According to the German media, Söder is making “diplomatic twine” in his...

Branka Anđelković, Co-founder and Programme Director of the Public Policy Research Centre

An Even Bigger Grey Market?

In the case of workers of the platform employed in food production and passenger transport, the Open Balkan initiative might not contribute to the...

Čedanka Andrić, President of Trade Union Confederation NEZAVISNOST

Increased Competition Between Low-Paid Workers

Considering educational qualification and unemployment structures in Serbia, my opinion is that this measure could only increase the pressure on workers in Serbia to...

Jelena Jevtović, Serbian Association of Employers

Employers Will More Quickly Find Workers

The employing of citizens of these two countries in Serbia could ease the labour shortage problem, but fundamentally resolving it requires education system reform It...

Serbia to Receive €1.63 Billion in EU Funding for Western Balkans Growth Plan

Serbia is set to receive €1.63 billion as part of the new Western Balkans growth plan over the next...

Chinese President Xi Jinping to Embark on Official Visit to Serbia

The press office of Serbian President Aleksandar Vucic announced that Chinese President Xi Jinping will be visiting Serbia on...

High-Speed Rail Link Between Novi Sad and Budapest Set to Start in Decembar 

The main track on the high-speed rail section from Novi Sad to Budapest has been successfully connected at the...

Mattoni 1873 Completes Acquisition of Knjaz Miloš for €90 Million

Mattoni 1873, the titan of mineral water and non-alcoholic beverages in Central Europe, has just elevated its portfolio by...

EU Parliament Passes Stringent Packaging Laws

In a decisive move, the European Parliament has passed new regulations aimed at significantly reducing packaging waste, setting ambitious...

Serbia to Receive €1.63 Billion in EU Funding for Western Balkans Growth Plan

Serbia is set to receive €1.63 billion as part of the new Western Balkans growth plan over the next...

EU Parliament Passes Stringent Packaging Laws

In a decisive move, the European Parliament has passed new regulations aimed at significantly reducing packaging waste, setting ambitious...

Serbia’s Gaming Industry Sees Significant Growth and Employment Surge in 2023

In 2023, Serbia's gaming industry earned more than 175 million euros, marking a 17 percent increase from 2022, and...

Maserati’s Balkan Expansion: New Showroom Opens in Belgrade

Delta Auto Group has unveiled an exclusive Maserati showroom in Belgrade, setting new luxury benchmarks in line with the...

Peter Pellegrini Wins Slovak Presidential Election

Peter Pellegrini, the candidate from the ruling coalition, won the second round of the presidential elections in Slovakia, securing...

Serbia to Receive €1.63 Billion in EU Funding for Western Balkans Growth Plan

Serbia is set to receive €1.63 billion as part of the new Western Balkans growth plan over the next...

EU Parliament Passes Stringent Packaging Laws

In a decisive move, the European Parliament has passed new regulations aimed at significantly reducing packaging waste, setting ambitious...

Serbia’s Gaming Industry Sees Significant Growth and Employment Surge in 2023

In 2023, Serbia's gaming industry earned more than 175 million euros, marking a 17 percent increase from 2022, and...

Maserati’s Balkan Expansion: New Showroom Opens in Belgrade

Delta Auto Group has unveiled an exclusive Maserati showroom in Belgrade, setting new luxury benchmarks in line with the...

Peter Pellegrini Wins Slovak Presidential Election

Peter Pellegrini, the candidate from the ruling coalition, won the second round of the presidential elections in Slovakia, securing...
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