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Simon Taylor, HYCU, Inc. CEO

Providing Easy Ways To Protect Data

HYCU is a multinational company with offices around the world, but much of its European operation is located right here in Belgrade, an important...

Luštica Bay

Authentic Adriatic In Luštica Bay A Place To Belong

Authentic residences, The Chedi five-star hotel, beautiful beaches with a crystal blue sea, a unique gastronomic and shopping experience and an intense calendar of...

Vladimir Živanović, Director Of The Zlatibor Tourism Organisation

Foreigners Also Flock To Zlatibor

It is thanks to magical nature and the air spa status that Zlatibor has enjoyed for 129 years, coupled with major investments, excellent infrastructure...

Porto Montenegro

The Adventure Continues On The Adriatic

Summer is in full swing at Porto Montenegro, with yachts lining the marina, a range of new and well-loved shops and restaurants in the...

Bogdan Gavrilović, Sales Manager, World Transport Overseas (WTO)

Expanding Operations

World Transport Overseas (WTO), which is headquartered in Eastern Europe and has branches in Bulgaria, China, Croatia, Greece, North Macedonia, Serbia and Slovenia, was...

Sofija Stefanović, Physical Anthropologist

We Need To Believe In Ourselves

What helps us to uncover the values of the modern Serbia is the increasing public presence of the results of the work of creative people. Their presence inspires and demonstrates that our country has an essential treasure: people who are capable of creating top works, regardless of the circumstances under which they live.

When we consider the image of the modern Serbia, I think it is worth mentioning the book Imagining the Balkans, the brilliant work of historian Marija Todorova. Specifically, she explains how the centurieslong negative image of the Balkan countries in the Western world led to an incredibly terrible and enduring effect that is even present to this day – we have ourselves begun to believe that we are bad precisely because of the impression that others had of us.

In that sense, image – as the sum of beliefs, impressions and ideas that someone has about us – is not at all insignificant when it comes to forming our opinion of ourselves. It is precisely because of that, and due to the need for the opinions of others to stop influencing us in a negative way, that the key to our change is not in the planned creation of some new image of Serbia in the eyes of others, but rather in us starting to believe that we are good and not bad in the way that we are still often viewed today.

Serbia should enable the recognising, support and respect of creativity, and that will restore our faith that we are good. Belief that we are good should be the new image of Serbia

The first step in really making that happen is for us to get acquainted with our own values, to recognise the pillars of our heritage and culture, because we will then walk proudly through the ramparts of ancient fortifications throughout Serbia and stop using them as rubbish dumps.

What helps us to uncover the values of the modern Serbia is the increasing public presence of the results of the work of creative people. Their presence inspires and demonstrates that our country has an essential treasure: people who are capable of creating top works, regardless of the circumstances under which they live. That character, that drive for us to create no matter what, is perhaps one of our greatest values. Creatives don’t only change our perception of Serbia, but their works also represent an inexhaustible source of inspiration. It is precisely because of the values of creative people that it is necessary for our society to create a lasting support pillar for their creativity, because creativity is actually the foundation and source of the development of humanity as a whole.

Comment by Zoran Panović

Favourite Enemies

Of course, there has been no occurrence of the most normal possible thing for fixing relations, which would be for Serbian and Croatian presidents...

Aleksandar Radić, Military Analyst

Rearming Is A Long Process

It is obvious that we will see the re-forming of many of the battalions that were disbanded over the last couple of decades, when...

Marija Ignjatijević, Researcher, Belgrade Centre For Security Policy

The EU (Still) Lacks Sufficient Might To Form Autonomous Defence Capacities

The very fact that the EU repurposed its peace facility instrument to arm Ukraine has significant operative relevance, but also symbolic relevance. Member states...

Nikola Lunić, Executive Director Of The Council For Strategic Policy

Time To Create Dependable Alliances

Under the conditions of a taxing history and unstable relations, the Western Balkan region could easily become an instrument of major powers in the...

Ambassador Of Japan Attends Ceremony Of The First Toyo Tires Delivery Manufactured In Indjija

Ambassador of Japan H.E. Katsumata attended the ceremony organized by the company Toyo Tires Serbia on the occasion of...

Ambassador Christopher Hill: We Want Serbia As Friend And Ally

The Ambassador of the United States of America in Belgrade, H.E. Christopher Hill, answered the questions that citizens asked...

Swiss Army Airlifts Water To Thirsty Animals In Alpine Meadows

Swiss Army helicopters have been deployed to deliver water to thousands of thirsty farm animals during the hot summer. A...

Record Number Of Serbian Tourists Vacation In Croatia

This year the number of guests from Serbia spending their summer vacationing in Croatia is 60 percent higher than...

Ambassador Giorgos Diakofotakis: Greece is not changing its position, will not recognize Kosovo

Greece is not changing its position and will not recognize Kosovo, says Greek Ambassador to Serbia H.E. Giorgos Diakofotakis...

Ambassador Christopher Hill: We Want Serbia As Friend And Ally

The Ambassador of the United States of America in Belgrade, H.E. Christopher Hill, answered the questions that citizens asked...

Swiss Army Airlifts Water To Thirsty Animals In Alpine Meadows

Swiss Army helicopters have been deployed to deliver water to thousands of thirsty farm animals during the hot summer. A...

Record Number Of Serbian Tourists Vacation In Croatia

This year the number of guests from Serbia spending their summer vacationing in Croatia is 60 percent higher than...

Ambassador Giorgos Diakofotakis: Greece is not changing its position, will not recognize Kosovo

Greece is not changing its position and will not recognize Kosovo, says Greek Ambassador to Serbia H.E. Giorgos Diakofotakis...

Serbia Exported 30,000 Tons Of Ice Cream Worth 63.5 Million Euros

Last year, 30,000 tons of ice cream worth 63.5 million euros were exported from Serbia, mostly to countries in...

Ambassador Christopher Hill: We Want Serbia As Friend And Ally

The Ambassador of the United States of America in Belgrade, H.E. Christopher Hill, answered the questions that citizens asked...

Swiss Army Airlifts Water To Thirsty Animals In Alpine Meadows

Swiss Army helicopters have been deployed to deliver water to thousands of thirsty farm animals during the hot summer. A...

Record Number Of Serbian Tourists Vacation In Croatia

This year the number of guests from Serbia spending their summer vacationing in Croatia is 60 percent higher than...

Ambassador Giorgos Diakofotakis: Greece is not changing its position, will not recognize Kosovo

Greece is not changing its position and will not recognize Kosovo, says Greek Ambassador to Serbia H.E. Giorgos Diakofotakis...

Serbia Exported 30,000 Tons Of Ice Cream Worth 63.5 Million Euros

Last year, 30,000 tons of ice cream worth 63.5 million euros were exported from Serbia, mostly to countries in...
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