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Iosif Vangelatos, Inos Balkan General Manager

Need For Raw Materials On The Rise

The Serbian secondary raw materials industry has undergone a series of transformations over the course of the past 20 years. As the country is...

OTP Banka

Proud Of Generator Zero Project

OTP banka awards two million dinars to Fragment Panels, the New Winning Solution of the 2023 Generator ZERO Competition. Some of the solutions that...

Sanja Pešić, Alma Quattro CEO

Leaders For A Full Three Decades

Next year will be marked by the 30th anniversary of the founding of company Alma Quattro, which enriches its network of advertising media and...

Maja Marić, Owner And Director, Finexpertiza d.o.o.

Always Several Steps Ahead

FinExpertiza, which forms part of one of the world’s leading auditing companies, recently celebrated eight years of successful operations. Alongside auditing, accounting support, legal...

Danilo Savić, CEO, Data Cloud Technology

Reliable Partner To Giants

The state data centre in Kragujevac isn’t the only such centre in the region, but it is among the most modern. It has much...

Sofija Stefanović, Physical Anthropologist

We Need To Believe In Ourselves

What helps us to uncover the values of the modern Serbia is the increasing public presence of the results of the work of creative people. Their presence inspires and demonstrates that our country has an essential treasure: people who are capable of creating top works, regardless of the circumstances under which they live.

When we consider the image of the modern Serbia, I think it is worth mentioning the book Imagining the Balkans, the brilliant work of historian Marija Todorova. Specifically, she explains how the centurieslong negative image of the Balkan countries in the Western world led to an incredibly terrible and enduring effect that is even present to this day – we have ourselves begun to believe that we are bad precisely because of the impression that others had of us.

In that sense, image – as the sum of beliefs, impressions and ideas that someone has about us – is not at all insignificant when it comes to forming our opinion of ourselves. It is precisely because of that, and due to the need for the opinions of others to stop influencing us in a negative way, that the key to our change is not in the planned creation of some new image of Serbia in the eyes of others, but rather in us starting to believe that we are good and not bad in the way that we are still often viewed today.

Serbia should enable the recognising, support and respect of creativity, and that will restore our faith that we are good. Belief that we are good should be the new image of Serbia

The first step in really making that happen is for us to get acquainted with our own values, to recognise the pillars of our heritage and culture, because we will then walk proudly through the ramparts of ancient fortifications throughout Serbia and stop using them as rubbish dumps.

What helps us to uncover the values of the modern Serbia is the increasing public presence of the results of the work of creative people. Their presence inspires and demonstrates that our country has an essential treasure: people who are capable of creating top works, regardless of the circumstances under which they live. That character, that drive for us to create no matter what, is perhaps one of our greatest values. Creatives don’t only change our perception of Serbia, but their works also represent an inexhaustible source of inspiration. It is precisely because of the values of creative people that it is necessary for our society to create a lasting support pillar for their creativity, because creativity is actually the foundation and source of the development of humanity as a whole.

By Zoran Panović

Serbia Divided

Vučić’s calls for “unity” actually represent a call for his supporters to unify. Serbia is a deeply divided society – and two massacres (in...

H.E. Christopher Hill, U.S. Ambassador To Serbia

Mutual Understanding Is The Bedrock Of Community Resilience

Crises remind us to listen and be kind to one another, transcending divisions like politics and embracing our shared humanity Any crisis is a reminder...

H.E. Annika Ben David, Swedish Ambassador To Serbia

Freedom And Inclusion Strength Societies

Culture empowers the dynamic interplay of diversity, human rights and both social and economic cohesion, driven by the creative and cultural industries as drivers...

H.E. Raúl Bartolomé Molina, Spanish Ambassador To Serbia

Cultural Connections Foster Long-term Relationships

Cultural diplomacy operates on the basis of the belief that shared understanding can be nurtured through the promotion of cultural exchange and dialogue, thereby...

Of The Seven Members Of EPS New Supervisory Board Three Are From Norway

The Minister of Energy, Dubravka Đedović, presented to the Government of Serbia the new members of the Supervisory Board...

The President Of India Draupadi Murmu Visits Serbia

The President of India, Draupadi Murmu, has arrived on an official visit to Serbia, where she will stay for...

Slovenia To Take Up Seat Of UNSC Non-permanent Member For 2024-2025

Slovenia, not Belarus, will take up the seat of a non-permanent member of the UN Security Council for 2024-2025...

Čadež: The Western Balkans Is The Region Of Potential And Not Problems

Europe should accept, as soon as possible, the fact that the Western Balkans (WB) is not the region of...

Serbia To Celebrate The EU Green Week

Serbia is celebrating the EU Green Week again this year, with a set of events that brings together hundreds...

Of The Seven Members Of EPS New Supervisory Board Three Are From Norway

The Minister of Energy, Dubravka Đedović, presented to the Government of Serbia the new members of the Supervisory Board...

The President Of India Draupadi Murmu Visits Serbia

The President of India, Draupadi Murmu, has arrived on an official visit to Serbia, where she will stay for...

Slovenia To Take Up Seat Of UNSC Non-permanent Member For 2024-2025

Slovenia, not Belarus, will take up the seat of a non-permanent member of the UN Security Council for 2024-2025...

Serbia To Celebrate The EU Green Week

Serbia is celebrating the EU Green Week again this year, with a set of events that brings together hundreds...

Elon Musk Reclaims Title Of World’s Richest Person

Elon Musk is once again the world’s richest person after leapfrogging French billionaire Bernard Arnault, after a slump in the...

Of The Seven Members Of EPS New Supervisory Board Three Are From Norway

The Minister of Energy, Dubravka Đedović, presented to the Government of Serbia the new members of the Supervisory Board...

The President Of India Draupadi Murmu Visits Serbia

The President of India, Draupadi Murmu, has arrived on an official visit to Serbia, where she will stay for...

Slovenia To Take Up Seat Of UNSC Non-permanent Member For 2024-2025

Slovenia, not Belarus, will take up the seat of a non-permanent member of the UN Security Council for 2024-2025...

Serbia To Celebrate The EU Green Week

Serbia is celebrating the EU Green Week again this year, with a set of events that brings together hundreds...

Elon Musk Reclaims Title Of World’s Richest Person

Elon Musk is once again the world’s richest person after leapfrogging French billionaire Bernard Arnault, after a slump in the...
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