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Vladimir Bošković, Chairman Of The Executive Board, Sberbank Serbia

This Will Be An Exceptional Year

Sberbank Serbia has traditionally been a link and a bridge of partnership between the Republic of Serbia and the Russian Federation. And this is...

INGRAM

Faster And Easier To Vmware Certification

It was more than three years ago that Ingram Micro recognised the challenges that are being faced by both its partners and end users,...

Millennium Resorts

Millennium Resorts Builds Two Hotels In Vranjska Banja

Vranjska Banja, which once represented an important location for spa and health tourism, with almost 20 hotels and a large number of villas that...

Serbian Economy 2021

Solidarity, Cooperation And Growth Go Hand-in-hand

During the COVID-19 Pandemic, cooperation developed between the local community and the companies that operate within that community strongly underlined the importance of synergy...

Mlekoprodukt

Dedication To Sustainable Development As A Permanent Commitment

From promoting healthy nutrition and ecological issues, to providing direct support to partners from the entire community who are committed to achieving sustainable development...

Sofija Stefanović, Physical Anthropologist

We Need To Believe In Ourselves

What helps us to uncover the values of the modern Serbia is the increasing public presence of the results of the work of creative people. Their presence inspires and demonstrates that our country has an essential treasure: people who are capable of creating top works, regardless of the circumstances under which they live.

When we consider the image of the modern Serbia, I think it is worth mentioning the book Imagining the Balkans, the brilliant work of historian Marija Todorova. Specifically, she explains how the centurieslong negative image of the Balkan countries in the Western world led to an incredibly terrible and enduring effect that is even present to this day – we have ourselves begun to believe that we are bad precisely because of the impression that others had of us.

In that sense, image – as the sum of beliefs, impressions and ideas that someone has about us – is not at all insignificant when it comes to forming our opinion of ourselves. It is precisely because of that, and due to the need for the opinions of others to stop influencing us in a negative way, that the key to our change is not in the planned creation of some new image of Serbia in the eyes of others, but rather in us starting to believe that we are good and not bad in the way that we are still often viewed today.

Serbia should enable the recognising, support and respect of creativity, and that will restore our faith that we are good. Belief that we are good should be the new image of Serbia

The first step in really making that happen is for us to get acquainted with our own values, to recognise the pillars of our heritage and culture, because we will then walk proudly through the ramparts of ancient fortifications throughout Serbia and stop using them as rubbish dumps.

What helps us to uncover the values of the modern Serbia is the increasing public presence of the results of the work of creative people. Their presence inspires and demonstrates that our country has an essential treasure: people who are capable of creating top works, regardless of the circumstances under which they live. That character, that drive for us to create no matter what, is perhaps one of our greatest values. Creatives don’t only change our perception of Serbia, but their works also represent an inexhaustible source of inspiration. It is precisely because of the values of creative people that it is necessary for our society to create a lasting support pillar for their creativity, because creativity is actually the foundation and source of the development of humanity as a whole.

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Comment By Zoran Panović

Open Balkan

Serbian President Aleksandar Vučić practises a rather original and successful technology of governing based on a system of mutually functional paradoxes. Even within the...

Srećko Mihailović, Sociologist, Demostat Chief Researcher

Playing The “Green Politics” Card Exclusively Is Not A Good Recipe

With such torturous stretching of the social and political interpretations of environmental problems, it is understandable that, despite the fact that there are numerous...

Nemanja Milović, Founder And Author Of The Website Klima 101 (Climate 101)

Belgrade Elections – Requiem For A Lumberjack?

Will shortages be followed by the inflation of fake warriors for the green future of Serbia? Many political leaders are racing to present themselves...

Zvezdan Kalmar, Programme Coordinator, Centre For Ecology And Sustainable Development – CEKOR

We Need Green Action!

A profound, strategic change of society towards environmental sustainability is only possible if we radically change our attitude regarding the way we produce and...

News

Swiss Regent Lighting Opens Factory In Serbia

Swiss company Regent Lighting opened a factory in Svilajnac, central Serbia. The factory has an area of 6,500 square meters...

€177.6m For Development Of Digital Economy, Innovative Business

Prime Minister Ana Brnabic chaired today the first session of the Council for Encouraging the Development of Digital Economy,...

FDA Panel Backs COVID-19 Boosters Only For Elderly And High-Risk

Dealing the White House a stinging setback, a US government advisory panel overwhelmingly rejected a plan Friday to give...

EIB Continues Supporting Faster And Greener Economic Growth And EU Accession Of Serbia

The European Investment Bank (EIB), the bank of the European Union, will continue to provide hands-on support for fast,...

EU Special Representative Miroslav Lajcak To Visit Serbia

The European Union Special Representative  (EUSR) for the Belgrade-Pristina Dialogue and other Western Balkan regional issues, Miroslav Lajčák, will...

€177.6m For Development Of Digital Economy, Innovative Business

Prime Minister Ana Brnabic chaired today the first session of the Council for Encouraging the Development of Digital Economy,...

FDA Panel Backs COVID-19 Boosters Only For Elderly And High-Risk

Dealing the White House a stinging setback, a US government advisory panel overwhelmingly rejected a plan Friday to give...

EIB Continues Supporting Faster And Greener Economic Growth And EU Accession Of Serbia

The European Investment Bank (EIB), the bank of the European Union, will continue to provide hands-on support for fast,...

EU Special Representative Miroslav Lajcak To Visit Serbia

The European Union Special Representative  (EUSR) for the Belgrade-Pristina Dialogue and other Western Balkan regional issues, Miroslav Lajčák, will...

EBRD Supports Modernisation Of Serbia’s Elektrodistribucija

The European Bank for Reconstruction and Development (EBRD) is extending a €40 million loan to Serbia’s electricity distribution company, Elektrodistribucija Srbije...

€177.6m For Development Of Digital Economy, Innovative Business

Prime Minister Ana Brnabic chaired today the first session of the Council for Encouraging the Development of Digital Economy,...

FDA Panel Backs COVID-19 Boosters Only For Elderly And High-Risk

Dealing the White House a stinging setback, a US government advisory panel overwhelmingly rejected a plan Friday to give...

EIB Continues Supporting Faster And Greener Economic Growth And EU Accession Of Serbia

The European Investment Bank (EIB), the bank of the European Union, will continue to provide hands-on support for fast,...

EU Special Representative Miroslav Lajcak To Visit Serbia

The European Union Special Representative  (EUSR) for the Belgrade-Pristina Dialogue and other Western Balkan regional issues, Miroslav Lajčák, will...

EBRD Supports Modernisation Of Serbia’s Elektrodistribucija

The European Bank for Reconstruction and Development (EBRD) is extending a €40 million loan to Serbia’s electricity distribution company, Elektrodistribucija Srbije...
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