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Tatjana Rackov Sinadinović, Director, Happy Kids Preschool

Awards Confirm Value

Within a framework of daily educational activities that’s shaped by the principles of the Montessori method of education, children at the HAPPY KIDS Preschool...

Helleniq Energy

Former Hellenic Petroleum Becomes Helleniq Energy

The parent company of EKO Serbia has rebranded and committed itself to a sustainable future HELLENIC PETROLEUM, one of the largest energy companies in Southeast...

dm

dm Srbija Comes Of Age

Pioneering endeavours, successful results, record-breaking donations and recordhigh wage increases, new social responsibility campaigns and launching the online store have all marked the 18th...

Sonja Kapetanović, Marketing Director, Schlarafia

Quality Is An Issue Of Setting High Standards

Schlarafia is the region’s leading brand for premium sleeping equipment and is unique thanks to its specific fusion of traditional craftsmanship and modern technologies,...

Boban Đurović, Mayor Of Vrnjačka Banja

Monte Carlo In The Heart Of Serbia

Today, Vrnjačka Banja can boast a large number of high-class hotels that, with their rich content and top-quality service in line with European tourist...

Sofija Stefanović, Physical Anthropologist

We Need To Believe In Ourselves

What helps us to uncover the values of the modern Serbia is the increasing public presence of the results of the work of creative people. Their presence inspires and demonstrates that our country has an essential treasure: people who are capable of creating top works, regardless of the circumstances under which they live.

When we consider the image of the modern Serbia, I think it is worth mentioning the book Imagining the Balkans, the brilliant work of historian Marija Todorova. Specifically, she explains how the centurieslong negative image of the Balkan countries in the Western world led to an incredibly terrible and enduring effect that is even present to this day – we have ourselves begun to believe that we are bad precisely because of the impression that others had of us.

In that sense, image – as the sum of beliefs, impressions and ideas that someone has about us – is not at all insignificant when it comes to forming our opinion of ourselves. It is precisely because of that, and due to the need for the opinions of others to stop influencing us in a negative way, that the key to our change is not in the planned creation of some new image of Serbia in the eyes of others, but rather in us starting to believe that we are good and not bad in the way that we are still often viewed today.

Serbia should enable the recognising, support and respect of creativity, and that will restore our faith that we are good. Belief that we are good should be the new image of Serbia

The first step in really making that happen is for us to get acquainted with our own values, to recognise the pillars of our heritage and culture, because we will then walk proudly through the ramparts of ancient fortifications throughout Serbia and stop using them as rubbish dumps.

What helps us to uncover the values of the modern Serbia is the increasing public presence of the results of the work of creative people. Their presence inspires and demonstrates that our country has an essential treasure: people who are capable of creating top works, regardless of the circumstances under which they live. That character, that drive for us to create no matter what, is perhaps one of our greatest values. Creatives don’t only change our perception of Serbia, but their works also represent an inexhaustible source of inspiration. It is precisely because of the values of creative people that it is necessary for our society to create a lasting support pillar for their creativity, because creativity is actually the foundation and source of the development of humanity as a whole.

Comment by Zoran Panovic

Limited Sensitivity

If Serbia’s World Cup match against Brazil in Qatar proved to be a major tactical defeat for Serbia (0:2), then the agreement reached on...

Aleksandar Mitić, Research Associate At The Institute Of International Politics And Economics, President Of The Centre For Strategic Alternatives

Support For Ukraine Could Reduce

It is tough to expect that the deep polarisation that has manifested within U.S. Society will have a substantial influence on Washinton’s foreign policy...

Aleksandar R. Miletić, Executive Director Of The Centre For History Studies And Dialogue

No Major Changes To Foreign Policy Discourse

I don’t believe the current U.S. Administration’s policies on Ukraine or our region will change fundamentally. More significant course adjustments could only occur following...

Dragan Bisenić, Foreign Policy Journalist, Publicist And Former Ambassador

Without A Weak President

No one will deal with a “weak” american president on foreign policy in the future, as was expected prior to the midterm elections. However,...

Várhelyi Presented Implementation Of Trans-Balkan Electricity Corridor

Olivér Várhelyi, European Commissioner for Neighborhood and Enlargement Negotiations, started his visit to Belgrade at the Serbian company Elektromreže...

Escobar: Open Balkan The Opportunity For Region To Recover

"Russia will not be a credible partner, so it is economically and politically wrong to count on cooperation with...

Foreign Investors Council In Serbia Celebrates Its 20th Anniversary

The Foreign Investors Council in Serbia (FIC) marked 20 years of operations with a ceremony held at Hyatt hotel. At...

Romania’s National Day Celebrated

The Embassy of Romania in Serbia marked the Day of Romanian Unification with a formal reception at the White...

New President Of Montenegrin Foreign Investors’​ Council Elected

The President of the Board of Directors of the Crnogorska komercijalna bank (CKB), Tamas Kamaraši, was elected as the...

Várhelyi Presented Implementation Of Trans-Balkan Electricity Corridor

Olivér Várhelyi, European Commissioner for Neighborhood and Enlargement Negotiations, started his visit to Belgrade at the Serbian company Elektromreže...

Escobar: Open Balkan The Opportunity For Region To Recover

"Russia will not be a credible partner, so it is economically and politically wrong to count on cooperation with...

Foreign Investors Council In Serbia Celebrates Its 20th Anniversary

The Foreign Investors Council in Serbia (FIC) marked 20 years of operations with a ceremony held at Hyatt hotel. At...

Romania’s National Day Celebrated

The Embassy of Romania in Serbia marked the Day of Romanian Unification with a formal reception at the White...

New President Of Montenegrin Foreign Investors’​ Council Elected

The President of the Board of Directors of the Crnogorska komercijalna bank (CKB), Tamas Kamaraši, was elected as the...

Várhelyi Presented Implementation Of Trans-Balkan Electricity Corridor

Olivér Várhelyi, European Commissioner for Neighborhood and Enlargement Negotiations, started his visit to Belgrade at the Serbian company Elektromreže...

Escobar: Open Balkan The Opportunity For Region To Recover

"Russia will not be a credible partner, so it is economically and politically wrong to count on cooperation with...

Foreign Investors Council In Serbia Celebrates Its 20th Anniversary

The Foreign Investors Council in Serbia (FIC) marked 20 years of operations with a ceremony held at Hyatt hotel. At...

Romania’s National Day Celebrated

The Embassy of Romania in Serbia marked the Day of Romanian Unification with a formal reception at the White...

New President Of Montenegrin Foreign Investors’​ Council Elected

The President of the Board of Directors of the Crnogorska komercijalna bank (CKB), Tamas Kamaraši, was elected as the...
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