Online shopping is continuing to increase in the European Union. A Eurostat survey released on 20th April shows. But numbers in Bulgaria and Romania are among the lowest. Large numbers of people who shopped online during the previous year were recorded in particular in Scandinavian countries. The highest shares were found in Denmark (84%) and Sweden (82%), followed by the Netherlands (81%), Germany (79%) and Finland (73%).
Romania (23%) and Bulgaria (22%) were ranked at the bottom of the online shopping chart. The highest increase over the last 10 years was in Estonia, with the share of online shoppers up 51 percentage points from 17% in 2009 to 68% in 2019.
Sixty per cent of people in the EU aged 16 to 74 shopped online during the year prior to the 2019 survey, compared with 56% in the 2018 survey, Eurostat said.