Novaston unique real estate platform – encompassing Novaston Asset Management, Novaston Project and Facility Management and Novaston Marketing Consultancy – is set to mark 10 years of operations in Serbia and the region with more than 40 strategic projects and 500,000m2 of space under management for more than 15 international clients
Novaston announces the further development of its services for the coming period – from project development support and property management services, via real estate valuations, mediation in the sale and leasing of facilities, to marketing – but also better project positioning as a business partner and investor.
Despite challenges, the real estate sector is not only being marked by recovery, but is also recording new development opportunities. We believe that this reflects favourably on your business?
If we exclude the turnover of residential real estate, the influx of foreign investments increases demand for office and logistics space, but also demand for the further development of the retail sector.
Apart from a good location, real estate’s market attractiveness is also influenced by the energy efficiency and independence that’s now mandatory. NOVASTON Project Management, as part of the platform, was engaged in the BREEAM certification process for STOP SHOP retail parks in Serbia and Croatia, which are part of the CPI Property Group. Moreover, the offer of our leasing team includes high-tech business premises in the Central Business District, as well as other modern offices and logistics facilities in Belgrade and nationwide across Serbia.
We are strategically developing a sales strategy, commercialisation and the management for special custom made aparthotels in the region
When it comes to the retail sector, in which NOVASTON is already a renowned name, we receive many inquiries from local investors regarding the development of retail parks beyond the larger economic centres. We are also continuing our cooperation with IKEA Serbia on the implementation of the second phase of its AVA Shopping Park. Simultaneously, in the hotel industry, we are strategically developing a sales strategy, commercialisation and the management for special custom made aparthotels in the region.
An ever-increasing number of companies are expressing an interest in the “combined model” of work. How will the offices of the future look?
The best example of the business space of the future is the project we’re currently working on with Schneider Electric and investor Aleksandar Gradnja – to reconstruct the Novkabel industrial facility, a complex in Novi Sad, which is set to become a modern development centre upon completion, covering an area of 17,000m2 of gross space. This facility is in the process of obtaining LEED Gold certification, which means that it will be harmonised with the principles of environmental and social sustainability. Research shows that social sustainability is actually a critical aspect of every business, which is why companies are increasingly choosing facilities that promote a sense of wellbeing by understanding people’s business and private needs. That’s why the best solutions are represented by green gardens, zones for relaxation and informal communication, music and meditation rooms, childcare areas, kitchens etc.
What are your plans for the coming period?
We are developing further operations around the region through services – from project development support and property management services, via real estate valuations, mediation in the sale and leasing of facilities, to marketing – but also better project positioning as a business partner and investor. We have utilised our many decades of expertise to create, together with law firm Gecić Law, a “Guide for real estate development” in Serbia, in order for us to be able to provide future foreign and domestic investors with a comprehensive overview of the process and requirements to realise an investment in business premises with assured profitability.