A gala celebration at Belgrade’s Dom Garde marked the 20th anniversary of company Pernod Ricard doing business successfully in Serbia and 15 years of cooperation with D Trade, its general distributor for Montenegro. The celebration was attended by many personalities from the cultural and public life of Serbia, as well as business partners and associates of the company from the country and abroad.
“As a market leader in the segment of imported alcoholic spirits and wines in Serbia and Montenegro, we consider that we have an obligation and a responsibility to invest in the community in which we operate and to work on the principles of social responsibility. Pernod Ricard is extremely committed to the policy of sustainable development and promotes the responsible consumption of alcohol. Its global strategy and ambition are based on three core values that have led to market expansion: the entrepreneurial spirit, mutual trust and a strong sense of ethics – which we also took on as basic values at the local level,” said Predrag Amidžić, Director of Pernod Ricard Adriatic.
The evening’s special guest was Christian Porta, Chairman and CEO of Pernod Ricard for Europe, the Middle East, Africa and Latin America.
Founded in 1975, Pernod Ricard employs over 18,500 people. The company is the market leader in Serbia and Montenegro and has one of the most prestigious portfolios of brands in the sector of wines and spirits: Absolut Vodka, Ricard Pastis, Ballantine’s, Chivas Regal, Royal Salute and the Glenlivet brands of Scotch whiskies, Jameson’s Irish Whiskey, Martell cognac, Havana Club and Malibu rums, Beefeater gin, Kahlua liqueur, Mumm and Perrier-Jouët champagne brands, as well Jacob’s Creek, Brancott Estate, Campo Viejo, Graffigna and Kenwood wines.