Our story starts more than a decade ago when two men who had never met shared a powerful dream. Separated by culture, language and nearly 8,000 miles, these two men dreamed of creating a company that would produce and distribute the highest quality mattresses available worldwide at a price that even the most modest of budgets could afford.

Today this company, named “Healthcare”, is present in 42 countries and is successfully delivering the highest quality mattresses, pillows, and toppers from memory foam.

We currently produce various types and densities of foam, including special environmentally friendly foam, such as air foam, bounce foam, gel infused and bamboo charcoal infused foam, according to the strictest European and U.S. standards. We produce only the purest and the best quality foam.

We are present in Serbia as HealthCare Europe d.o.o.

The company HealthCare Europe d.o.o. was founded in 2012 in Novi Sad as the result of a joint investment by Danish company Everest and Chinese company HealthCare Co. Ltd, which is the world leader in the production of memory foam, and as such this investment is of paramount importance for the strengthening of the Serbian economy.

The representative office of HealthCare Co. Ltd mainly produces pillows, mattresses and sofas from memory foam. Doubling its growth every year, in 2016 HealthCare Co. Ltd. has been included in the list of the Shanghai Stock Exchange.

Over the last few years, HealthCare has strengthened its position worldwide through the work of its shops and retail brand – MLILY. The MLILY brand delivers the highest quality memory foam mattresses, toppers, pillows and accessories at the best prices available on the Serbian market.

Products made from memory foam are absolutely safe. We carry the markings Certi Pur, Oeko Tex, ISO 9001, ISO 14001 and BSCI, and from the start, we approached production with respect for the highest industry standards and regulations required, including both Serbian and European.