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Oktoberfest Beer Prices Hit Record High

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Beer prices at this year’s Oktoberfest are set to rise by an average of 3.9%, surpassing the €15 mark for the first time, according to festival organizers.

A liter of beer at the Bavarian capital’s iconic festival will cost between €13.60 and €15.30 this year, compared to last year’s range of €12.60 to €14.90.

As the organizer of Oktoberfest, the city of Munich ensures that beer prices charged by tavern owners are reasonable by comparing them to prices at large hospitality venues in the city. Currently, prices range between €7.70 and €12.80 per liter for export-quality beer.

However, beer at Oktoberfest comes with additional costs. It is brewed specially for the festival and has a higher alcohol content of around 6%. Additionally, tavern owners incur expenses for setting up and taking down tents over the two-week festival, as well as for live music performances.

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Since 2004, beer prices at the festival have roughly doubled. Twenty years ago, a liter of beer cost between €6.70 and €7.10. Non-alcoholic beverages will also see a price increase this year. Last year, Oktoberfest attracted 7.2 million visitors, who consumed 6.5 million liters of beer, highlighting the event’s enduring popularity and economic impact.

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