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Chinese tech company Honor Device Co Ltd unveiled its latest tablet V8 Pro on Monday night, as it aims to compete with Apple’s iPad in the 2,000 to 3,500 yuan($503) price range.

The move is also part of Honor’s broader push to expand its presence in the tech sector amid intensified competition. Zhao Ming, CEO of Honor, said the company has become the No.3 tablet brand in China during the third quarter.

Speaking of market competition, Zhao said consumers often get fascinated with Apple’s good product ecology, but in terms of services and understanding of Chinese consumers, domestic brands can do better than Apple adapting to the diversified demands of Chinese business people, students, home audio-visual entertainment needs and other scenes. 

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According to him, though there is still a gap between Honor and Apple in tablets, the company will continue marching towards the middle-to-high-end market with better products.

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