Sitemap

Bill Gates Roasted For Saying Rich Countries Should Eat ‘100% Synthetic Beef’

CorD Recommends

Ireland to Ban Tobacco Sales to Under-21s

Ireland is poised to become the EU's...

Global Wine Consumption Falls to 30-Year Low Amid Record-High Prices

Global wine consumption in 2023 has reached...

Slovenia to Outpace Italy in Economic Power by 2029

Projected by the International Monetary Fund (IMF)...

Chinese President Xi Jinping to Embark on Official Visit to Serbia

The press office of Serbian President Aleksandar...

New Joint Venture Forms to Revolutionize Balkan Logistics

In a strategic move to enhance logistics operations in the Western Balkans, Transfera, a leading logistics company in the...

Concept Mercedes-AMG PureSpeed

Exciting, energising and breathtaking – the Mercedes‑AMG PureSpeed concept is the highlight in the run-up to the Formula 1™...

Western Balkans Chambers of Commerce Sign Tourism Cooperation Memorandum in US Congress

A landmark Memorandum of Cooperation has been signed at the US Congress, uniting the Chambers of Commerce of the...

Serbia Ascends as Key Trade Partner for Germany

Serbia is set to become a net exporter to Germany by 2025, overtaking its imports from the economic powerhouse,...

EU Sets Global Standard with World’s First Artificial Intelligence Act

The European Union has taken a pioneering step by adopting the world's first Artificial Intelligence Act, setting a potential...

This is one step to tackle climate change discussed in the Microsoft founder’s new book ‘How to Avoid a Climate Disaster’

Some people on Twitter have beef with Bill Gates again.

The Microsoft MSFT, -0.53% founder-turned-global health philanthropist discusses ways to tackle climate change in his new book, “How to Avoid a Climate Disaster: The Solutions We Have and the Breakthroughs We Need,” which hit shelves on Tuesday. And among his calls to action: switching to synthetic beef to reduce methane emissions, aka the gases that cattle and sheep release when they belch or pass gas.

While Burger King QSR, +0.42% has experimented with adding lemongrass to the diet of some of its beef herd to limit the methane emissions that contribute to climate change, and researchers are feeding seaweed to cattle in Maine and New Hampshire in another attempt to cut down the methane these herds release, it’s simply a biologic fact of life that the bacteria in the digestive tracts of livestock releases methane as it breaks down food. “I don’t know if there’ll be some natural approach there,” Gates said.

His solution: the richest countries should hold the beef, period, and switch to plant-based or synthetic proteins.

“I do think all rich countries should move to 100% synthetic beef,” Gates told Technology Review. “You can get used to the taste difference, and the claim is they’re going to make it taste even better over time. Eventually, that green premium is modest enough that you can sort of change the [behavior of] people or use regulation to totally shift the demand.”

Many readers on Twitter aren’t ready to completely give up their burgers and steaks just yet. So this led to Gates’ trending on Twitter on Tuesday afternoon as critics chewed him out.

Even Gates recognized that this idea is hard to swallow. “Saying to people, ‘You can’t have cows anymore’ — talk about a politically unpopular approach to things,” he also told Technology Review.

Some other critics also questioned why Gates should dictate what countries should do to address climate change when a new report in the Nation named Gates as one of the world’s top carbon emitters. It notes he lives in a 66,000-square-foot mansion outside of Seattle, and his private jet consumes 486 gallons of fuel each hour it flies.

It’s certainly not Gates’s first time getting roasted on social media, however, as he has found himself at the center of several debunked conspiracy theories during the COVID-19 pandemic.

Despite the backlash against his synthetic-meat plan, however, the global hunger for plant-based foods continues to grow. Morningstar forecasts that the plant-based-meat market will reach $74 billion by 2029, up from $12 billion in 2019. And Beyond Meat BYND, -1.37% is working with McDonald’s MCD, +0.53% and Yum Brands YUM, +0.12% fast-food chains Taco Bell and KFC to roll out plant-based sandwiches and other alternative meat items this year.

Source: marketwatch.com, photo: AFP/Getty Images

Related Articles

European Commision: 820 Million Euros For Clean Technologies

Commission President Ursula von der Leyen and Bill Gates have today announced a pioneering partnership between the European Commission and Breakthrough Energy Catalyst to boost investments in the...

America’s Biggest Owner Of Farmland Is Now Bill Gates

Bill Gates, the fourth richest person in the world and a self-described nerd who is known for his early programming skills rather than his...