Friday, September 21, 2018

Tag: Stephan Loerke

World Federation Of Advertising (WFA)


Stephan Loerke, CEO, World Federation Of Advertisers:

Major Trend For 2018: Big Changes For Both Clients And Agencies

It’s fair to say 2017 has been an eventful year. Even for an industry used to as much change and disruption as ours. Last year will likely long echo with the words “murky at best, fraudulent at worst,” “an antiquated media buying and selling system” and “crappy” to describe the experience that drives people to ad blocking and prevents marketers from achieving their growth goals