Mirko Mandić

Managing Director and Co-Founder of SVA

Mirko Mandić, CEO, SVA

Entire Society is Behaving Like the Slowly Boiling Frog

SVA is a creative agency for market communications, public relations and the management of reputations that has already amassed 29 years of experience in using its campaigns to shift boundaries and change views of business, brands, markets, strategies etc. SVA is large enough to respond to any challenge, yet small enough to remain flexible

Mirko Mandić, Managing Director And Co-Founder Of SVA

How To Catch And Keep Consumer Attention

The biggest challenge is how to apply the golden rule – be in context, be relevant and be loved – in this time of the atomised attention of consumers. The Serbian market is very late in implementing new approaches, such as social listening and brand intelligence