European Association of Communications Agencies

Tamara Daltroff, EACA Director General

Tamara Daltroff, EACA Director-General

Complex Challenges & Exciting Future of Advertising

With increasingly complex systems to navigate through, there are many challenges facing the advertising industry today. It is hard to balance between multiple goals...

Tamara Daltroff, generalni direktor EACA

Teška i inspirativna vremena

Bregzit, izbori u Evropskom parlamentu i nova struktura Evropske komisije, kao i pojava novih igrača na tržištu i pitanja zaštite podataka, uticaće i na rad agencija 2019. godine. Lokalne agencije moraće da se suoče i sa izazovima na domaćem terenu

Tamara Daltroff, Director General at EACA

Tough & Inspiring Times

Brexit, European Parliament elections and a new set-up of the European Commission, as well as the emergence of new players on the market and data protection issues will impact on the work of agencies in 2019, while local ones will also have domestic challenges to deal with
Dominic Lyle EACA

Dominic Lyle, Director General, European Association of Communications Agencies (EACA)

An Ever Faster World

In times of abundance, consumers want even faster gratification, through the means of novel real-time products, services and experiences. Agencies that are still focused on the TV centric world need to reconstruct fast and find the talent required to turn big data into creative campaigns