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Communications 2016

Dominic Lyle, Director General, European Association of Communications Agencies (EACA)

An Ever Faster World

In times of abundance, consumers want even faster gratification, through the means of novel real-time products, services and...

Lea Stanković, Digital Creative Manager at Communis DDB

Short, Powerful Messages Needed

More and more clients are talking about their return on investment in advertising. We at Communis use the...

Jovan Stojanović, Managing Director at Direct Media

New Tools For Successful Campaigns

Everywhere in the world, and especially on our market, marketing is facing pressure to rationalise budgets and secure...

Nataša Pavlović Bujas, Founder & Managing Director at Blumen Group

Low Budgets and (too) High Expectations

A challenge, again, in the coming year will be the (mostly) unrealistic expectations of clients that it is...

Milena Avramović-Bjelica, Executive Director, Chapter 4 Communications Consulting

Extremely Exciting Communication in 2016

It becomes increasingly difficult year after year to predict the trends and what awaits us in the year...

Nevena Kurtović, Managing Director at Fusion Communications

Time to Create New, Fresh and Bold Ideas

Knowledge, hard work and dedication are the universal answers to the challenges of this industry, in which new...

Tijana Škorić Tomić, Executive Director, I&F McCann Grupa

Communications Industry As A Driving Force

Despite the expectation of even lower advertising budgets in 2016, I&F McCann Grupa expects a successful year, because...

Marina Grihović, General Manager Of PR Agency Headline & Partner At Digital Communications Agency

More Creativity With More Modest Resources

Competition is fierce, budgets are small, and all agencies are fighting for their survival by offering some corporate...

Vera Lloyd-Thomas, Owner Of Kreativa New Formula

Customer Experience Strategist Hybrid Thinking – Key To Success

The final destination of our clients’ business is growth achieved in a profitable way. Our agency exists to...

Miro Antić, Partner And Co-Founder, M2 communications

New Challenges – New Market

It is unlikely that the domestic market will recover financially this year. In these conditions, the boldest agencies...

Branka Conić, PR Director, Agency New Moment

PR As A Means Of Creating A More Humane Society

Although we live in the digital era, it has never been more important to show a human face,...

Marko Pešić, Client Service Director, Ovation BBDO

Golden Rule Of Communications: Reject Golden Rules!

If we want our clients and brands to be able to move ahead of the competition, we need...

Danijela Popović Jurić, GM & Owner, Red Communication

Think Pink And – Red

Continuous improvement is the best way to deal with the challenges of digitisation and the constant economic crisis...

Mirko Mandić, Managing Director And Co-Founder Of SVA

How To Catch And Keep Consumer Attention

The biggest challenge is how to apply the golden rule – be in context, be relevant and be...

Tijana Adamov, Managing Director, Scholz & Friends Belgrade

Creativity Moves the World

Communication channels will differ and there will be new ones, but the branding process and good ideas will...

Natalija Racković, General Manager at V+O Communication Serbia

In Our Desire for Uniqueness We Must Not Forget the Essence

Today both clients and agencies are striving to be special and different, and in that pursuit they often...

Communication Sector in Serbia 2016

Communication Sector in Serbia 2016.

News

Nobel Prize In Literature Awarded To French Author Annie Ernaux

The 2022 Nobel Prize in Literature is awarded to the French author Annie Ernaux for the courage and clinical...

Japanese Investments In Serbia Reached 200 Million Euros

Japanese investments in Serbia reached 200 million euros, of which more than half occurred in the past two years. The...

Saudi Arabia: Strengthening Cooperation With Serbia

The business community is a key factor in building good relations between countries, emphasized the Minister of Foreign Affairs...

Ambassador Chen Bo: China Will Always Contribute To The World Peace And Development

Respect for national sovereignty and territorial integrity is established as an important principle of the UN Charter and represents...

Reception On The Occasion Of The Day Of German Unity Held In Belgrade

On the occasion of the Day of German Unity, in the Botanical Garden in Belgrade, the Embassy of Germany...