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Communications 2016

An Ever Faster World

In times of abundance, consumers want even faster gratification, through the means of novel real-time products, services and experiences. Agencies that are still focused...

Short, Powerful Messages Needed

More and more clients are talking about their return on investment in advertising. We at Communis use the same shortcut for relevance, originality and...

New Tools For Successful Campaigns

Everywhere in the world, and especially on our market, marketing is facing pressure to rationalise budgets and secure the greatest possible return on investment....

Low Budgets and (too) High Expectations

A challenge, again, in the coming year will be the (mostly) unrealistic expectations of clients that it is possible to achieve excellent results with...

Extremely Exciting Communication in 2016

It becomes increasingly difficult year after year to predict the trends and what awaits us in the year ahead. The reason for this lies...

Time to Create New, Fresh and Bold Ideas

Knowledge, hard work and dedication are the universal answers to the challenges of this industry, in which new trends – and the speed at...

Communications Industry As A Driving Force

Despite the expectation of even lower advertising budgets in 2016, I&F McCann Grupa expects a successful year, because it manages to offer clients a...

More Creativity With More Modest Resources

Competition is fierce, budgets are small, and all agencies are fighting for their survival by offering some corporate advantage. In such circumstances, it is...

Customer Experience Strategist Hybrid Thinking – Key To Success

The final destination of our clients’ business is growth achieved in a profitable way. Our agency exists to provide the shortest, and preferably most...

New Challenges – New Market

It is unlikely that the domestic market will recover financially this year. In these conditions, the boldest agencies will turn towards the global market...

PR As A Means Of Creating A More Humane Society

Although we live in the digital era, it has never been more important to show a human face, empathy and honesty, which creates the...

Golden Rule Of Communications: Reject Golden Rules!

If we want our clients and brands to be able to move ahead of the competition, we need supply diversification, which is proof that...

Current Issues

Croatia’s Ruling Conservatives Win Parliamentary Election

The conservative Croatian Democratic Union (HDZ) party has consolidated its power in Croatia after winning 66 seats in the country's 151-seat parliament following today's...

Biggest Portrait In The World Of Novak Djokovic

Architect and artist Andrej Josifovski, better known as the Pianist, made the largest portrait of Novak Djokovic in the world. The drawing, 24 meters long...

Macron Appoints Jean Castex As New Prime Minister Of France

French President Emmanuel Macron on Friday appointed Jean Castex to replace Edouard Philippe as prime minister. French government resigned, just before a French court said...

Startup Ecosystem Of Belgrade And Novi Sad Worth 502 Million Dollars

The American organization Startup Genome has published a new edition of its annual report, which estimates that the startup ecosystem of Belgrade and Novi...

EIB Provides €30 Million To UniCredit Bank Serbia For Serbian SMEs

• The first impact finance loan for Serbian SMEs • This highly innovative EIB operation aims to support employment, sustainable and inclusive development and economic...

News

Croatia’s Ruling Conservatives Win Parliamentary Election

The conservative Croatian Democratic Union (HDZ) party has consolidated its power in Croatia after winning 66 seats in the...

Biggest Portrait In The World Of Novak Djokovic

Architect and artist Andrej Josifovski, better known as the Pianist, made the largest portrait of Novak Djokovic in the...

Macron Appoints Jean Castex As New Prime Minister Of France

French President Emmanuel Macron on Friday appointed Jean Castex to replace Edouard Philippe as prime minister. French government resigned, just...

Bulgaria’s Varna Public Transport Opens 34.8 Mln Euro Tender For New E-buses

Bulgarian company Public Transport - Varna has launched a tender for contracts for the delivery of a total of...

Startup Ecosystem Of Belgrade And Novi Sad Worth 502 Million Dollars

The American organization Startup Genome has published a new edition of its annual report, which estimates that the startup...