Ana Govedarica

Roche is one of the leading pharmaceutical companies, which strives to provide patients with access to innovative therapeutic and diagnostic options, but also a personalised approach to treatment. To this end, Roche builds and nurtures partnership relations with doctors, pharmacists, institutions and associations of patients

Every time we hear that patients in the region have access to much more advanced medicines than us in Serbia, despite paying the same or less than us for healthcare, we wonder what’s wrong with our system. The answer is a complex one

Roche applies a flexible model through which, in cooperation with local health systems, prices are determined on the basis of the budgets of health funds and the effects they have on individuals

Accelerated reforms, particularly those in the area of improving the business climate, ensure that the opinions of business associations are more important than ever. The increasingly open and constructive dialogue between the government and business leaders, which also resulted in Serbia making continuous progress on the World Bank’s ’Doing Business’ list, compelled us to set aside space in the New Year’s edition of CorD for the comments of presidents of chambers of commerce and organisations, business clubs and associations that bring together members of industry, NGOs and representatives of the local community.

Established in March 2014, the Swiss-Serbian Chamber of Commerce (SSCC) was created as a result of the Swiss business community’s growing interest in Serbia, in order to strengthen economic relations between Serbia and Switzerland, in the form of establishing an organisation that would work to improve the dialogue between the two countries

Roche, as a Swiss company, is one of the most active representatives of Swiss business in Serbia. This leading innovative pharmaceuticals company is one of the founders of the Swiss-Serbian Chamber of Commerce, a member of INOVIA and the Foreign Investors Council, as well as an active member of the business community in Serbia. In addition, it is an active participant in key economic and sectoral meetings, such as the Economic Summit, Health Summit and Kopaonik Business Forum